In the face of the impact of the international financial crisis on the real economy, Chongqing Cummins Engine Co., Ltd. actively seized the high-end market in the industry, conquered the production technology of high-powered engines, and rapidly increased production capacity. Since 2009, despite the decline in sales volume, profits have continued to grow. .
On Cummins's production line, the author sees that companies are hurrying to produce 38 liters of high-powered engines. According to reports, this type of high-powered engine has a higher technological content than the previous large-volume production of small engines. Internationally, Only a few companies such as Cummins have production capacity. Therefore, under the impact of the international financial crisis, Cummins adjusted its product structure and focused on the production of high-powered engines. This year, the price of high-powered engines has exceeded 500,000 yuan, equivalent to a small engine. Six to seven times the price, and supply falls short of demand.
Now, the profits of high-horsepower engines have become the main pillar of Cummins's profit growth. Having tasted the sweetness of occupying the high-end technology market, Cummins realized that only by possessing leading technologies can it be profitable under the impact of the financial crisis. Cummins invested heavily and began to develop R&D, which represents the highest level of the current international level. The high-powered engines, such high-powered engines that are expected to cost more than 800,000 yuan, are expected to introduce prototypes to the market during the year.
While launching large-horsepower engine products, it is also a magic weapon for Cummins’ profit growth to actively enter the parts market with huge potential. According to reports, before April of this year, the sales revenue of parts was only 11 million yuan, which only accounted for 6% of the total sales revenue of the company. After repeated studies, Cummins discovered that the potential of the company in this area is great, and it has technological advantages. With the development of large markets, the sales revenue of parts has risen rapidly: in May, it reached 15 million yuan. According to this growth rate, the sales revenue of parts will reach 20 million yuan each month.
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