Chery, JAC reorganization "Daan Steam" who is the master?


In March this year, the National Development and Reform Commission issued the "Auto Industry Adjustment and Revitalization Plan." It stated that the number of auto enterprise groups whose production and sales scale accounted for more than 90% of the market share was reduced from the current 14 to less than 10, which is a clear encouragement for auto companies. Merger and reorganization. The stronger the stronger ones are, the survival of the fittest, and the conformity with the laws of the global economy are the necessary stages for Chinese enterprises to move toward internationalization. On May 12th, the "Automobile Industry Adjustment and Revitalization Plan of Anhui Province" was also released. Anhui Province has two independent brands, Chery Automobiles and JAC Automobiles. This raises the banner of industrial integration for Daan Automobile.

Chery is full of confidence and longs for reorganization

Chery and Jianghuai have to reorganize and have actually been circulating in the industry for a long time. In the National Development and Reform Commission's “Regulation of the Adjustment and Revitalization of the Automotive Industry”, Chery was identified as one of the “four small groups” and encouraged to implement regional mergers and reorganizations. At the Chery new car conference in March this year, Yin Tongyao, chairman of Chery Automobile, made public statements and was willing to cooperate with JAC and become a “family” in the future. He said that Chery's complementarity with Jianghuai is very strong, and it is possible to cooperate with many opportunities in terms of technology and composition, and stated that JAC is "very good" in terms of utility vehicles, light trucks, and car chassis. Yin Tongyao stated that Chery and Jianghuai are two companies in the same province, and the relationship between leaders is also very good. Therefore, it is even more necessary to strengthen cooperation. “When the cooperation reaches a certain level, it naturally becomes a family.”

JAC step by step, worried about being merged

Compared with Chery’s enthusiasm, Jianghuai appears quite “cool”. As early as during the two sessions this year, Jiang Yan, Zuo Yanan, chairman of Jianghuai, responded to a reporter’s question and stated: “Jianghuai supports both national mergers and reorganization policies. However, how to restructure and how to achieve maximum resources allocation and efficiency is worthy of in-depth research. "He thinks that cooperation and reorganization should be diversified. We must follow the laws of the market." Don't limit who integrates them from the beginning, but who should do it well and support them. Do not imply that this can achieve better results. ."

"The international mergers and acquisitions have many failed cases, such as the separation of Daimler and Chrysler, and BMW's failure in the Rover project." Zuo Yan'an said, "The domestic restructuring was not proposed until now, when five provinces and one city Six major auto companies formed Nanlian, and at the end, everyone broke up.” Regarding the reorganization of Jianghuai and Chery, Zuo Yan’an made it clear that “completely integrated, this is a reorganization method that it does not approve of.”

Anhui government is imperative to promote restructuring

The "Automobile Adjustment and Rejuvenation Plan of Anhui Province" issued in May echoed the revitalization plan of the National Development and Reform Commission. The idea is to break the boundaries of regions, industries, and departments and increase the reorganization and structural adjustment of the auto industry. Optimize the allocation of resources, develop the assets reorganization and structural adjustment as a whole; support the superior and support the strong and create a number of large-scale automobile enterprise groups with international competitiveness.

Under the thinking of the Anhui Provincial Government, for Chery and JAC, the two companies can fully complement each other in the fields of passenger cars and commercial vehicles. Chery has a relatively high market share in the field of passenger cars. JAC has its own unique advantages in light trucks, commercial vehicle chassis, and MPV market. After combining the two companies, they can complement each other and realize the rapid development of passenger cars and commercial vehicles.

Media observation: "Daan Automobile" integrates Chery as chief assistant of JAC

In 2008, Chery Automobile's sales revenue was 18.7 billion yuan, while JAC's sales revenue was 18.3 billion yuan. On the surface, the two are quite equal, but in reality, Chery is far from Jianghuai in terms of visibility, influence, and other aspects. Chery Automobile has already formed an annual production capacity of 650,000 vehicles, 650,000 automobile engines, and 300,000 automobile transmissions. It has been ranked first in terms of sales volume for the first time in a row, and ranked fifth in the automotive industry last year. Just ask an ordinary person to ask, what car Chery produced? What kind of car does JAC produce? Most people can casually say Chery's one or two models, but what kind of models does Jianghuai actually produce? Non-professionals can't really answer for a moment.

Since the "Automobile Industry Adjustment and Revitalization Plan of Anhui Province" was introduced in May, the stock of Jianghuai Automobile has been soaring. Many institutions have been optimistic about the prospects of Jianghuai Automobile. Investors believe that Jianghuai can enter Chery, a high-profile enterprise, and it will produce Greater economic efficiency. For Jianghuai Automobile's unwillingness to be integrated, the biggest reason is that JAC Chairman Zuo Yanan is worried that there is a lack of “speaking power” in the reorganized “Daan Steam”. However, investors are astute people. Reorganization is greatly beneficial to enterprises. The interests of small groups can not stop the economic trend of the trend.

Chery Yin Tongyao said that he and Jianghuai should be the “family” and why should Jianghuai shirk? Everyone is a state-owned enterprise, conforms to the historical trend, enlarges and strengthens the Anhui automobile industry together, establishes the large-scale automobile enterprise group with international competitiveness, completes the dream of “Da An Qi”, then everybody is a national hero!



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