Mobil China Since entering the Chinese market, Exxon Mobil (hereinafter abbreviated as “Mobilâ€) has witnessed the increasing perfection of domestic emission regulations. It also experienced first-hand the stringent stringent technical requirements of OEMs and the diversification of end-user demand for products. development of. For this, Mobil changed due to change.
Technology reserves through innovation
With the upgrading of emission standards, the domestic trend of developing new energy commercial vehicles is obvious, especially the development of pure electric vehicles. However, the development of electric vehicles is still at an early stage due to the constraints of national regulations, infrastructure, and endurance capacity. For the development of new energy, Yang Dong, deputy general manager of ExxonMobil (China) Investment Co., Ltd., believes that there will be a long period of transition from traditional energy sources to new energy sources. At the same time, traditional energy sources also have many technical routes to achieve combustion. Increased efficiency, thereby reducing pollutant emissions.
In order to achieve higher combustion efficiency, the engine is a crucial factor, while the lubricants need to fully cooperate with the technical upgrade of the engine. In order to improve the combustion efficiency of diesel, the engine will structurally design the top ring of the piston closer to the combustion zone and at the same time increase the pressure in the cylinder so that the diesel can more fully burn. This puts higher demands on the high-temperature viscosity, shear stability, and other capabilities of lubricating oils .
Deputy General Manager of ExxonMobil (China) Investment Co., Ltd. Yang Dong
Yang Dong told China Truck Network reporter: “At present, Mobil has cooperated with Dongfeng Commercial Vehicles , China National Heavy Duty Truck and FAW Jiefang Xichai, and other manufacturers, through a targeted technical route for product testing, to improve the high temperature viscosity of lubricants, Shear stability, oil change cycle, etc."
According to Yang Dong, in the subsequent development, Mobil Lubricants will innovate in additives, reduce emission pollution through the control of sulfur, phosphorus and other elements in lubricant additives to meet higher emission regulations. Do a good job of technical reserves.
“Mobil has now started actual testing with Mercedes-Benz. Its oil products are the products of Mobil lubricants, transmission fluids, gear oils, etc., and all the oil products meet the regulatory requirements of Euro VI, which further proves that Mobil has done a good job. The technical reserves of products that meet the national six emission regulations are met,†said Yang Dong.
30 million miles of experimental data respond to changing demand
At the present stage, the end market needs more lubricating oil products to develop in a more efficient direction. As the top product in the Mobil Black Overlord series, the Mobil Blackhead Super 15W-40 Lubricant has been undergoing R&D since 2008. The process has accumulated 30 million miles of cumulative experimental data, which is entirely a product developed for today's changes in market demand. This is also the first product that Mobil Blackhead has achieved in the country with API grades up to CK-4.
Yang Dong said: The large amount of experimental data of the Meifu Black Fighter super advanced 15W-40 can be said to be another embodiment of Meifu's embrace of change. It is based on experimental data to realize the improvement of various performances of lubricant products and thus meet different market demands.
It is understood that Mobil Blackhead Super Premium 15W-40 Lubricating Oil has greatly improved in shear stability, high and low temperature protection, oxidation control, sediment control, air release, etc., which can effectively help OEMs and fleet users deal with logistics. The industry increased its demand from “energy saving and emission reduction†to “cost reduction and efficiency increaseâ€.
Mobil Blackhead Super Premium 15W-40 Lubricant
"This product is superior to the API CK-4 specifications in many specifications and its anti-wear protection performance is 50% higher than that of the CK-4 API engine test. Compared to the CJ-4 formula, the Mobil Black Vault Super Premium 15W -40% increase in wear protection, 80% increase in high temperature viscosity control, 50% increase in oxidation resistance, smooth operation of compact engine parts with complete oil film, help control engine wear and smoke generation, and help Extend the lubrication oil change cycle, and then help vehicle and engine manufacturers to respond to the "national five" and future more stringent emission standards." Yang Dong told reporters.
Perceive user trends to localize marketing
It is understood that Mobil Blackhead Super Premium 15W-40 Lubricant will be officially launched in 2018, but for promotion methods, Mobil will still adopt offline marketing to perceive changes in user needs so that products and marketing can be implemented quickly. response.
Mei Foo Activity Site
Yang Dong said: In 2017, Mobil and China National Heavy Duty Truck Co., Ltd. achieved a very good market feedback in the live challenge competition. Through close contact with end-users, Mobil received better localized marketing.
"For Mobil Blackhead Super Premium 15W-40 Lubricant, it will achieve a targeted crowd marketing." Yang Dong told reporters, "For this product, its sales target is a higher demand for emissions of population, Mobil can pass the Black Overlord Road show activities and China National Heavy Duty Trucks Live Challenge to further understand the actual needs of users, and interact with users, keeping up with the pace of user needs upgrades."
In addition, the reporter learned that Meifu has also conducted in-depth cooperation with the Transchem Logistics Port. At present, Meifu has established sales outlets in 11 Chuanhua Logistics Parks across the country, 5 of which have joint sales channels. Yang Dong said, “To communicate with the drivers who are parked at the Transchema Logistics Park online and to communicate the advantages of Mobil’s products will also play a positive role in helping Mobil respond to market changes.â€
Although it has been on the road of technological development for 90 years, Mobil still insists on technological innovation. Yang Dong believes that if companies or products want to have new lives, they need to make continuous progress and continue to innovate, and the important factor in promoting progress or innovation is to embrace the changes from all sides with plenty of vitality. This is precisely what Mobil has been enjoying. thing.
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