Jaguar Land Rover Sharing Platform Expects Significant Price Reduction

According to reports recently, Jaguar and Land Rover have been inspired by the Volkswagen Group's MQB platform plan, and most models of the two brands are planning to highly share the platform, significantly reducing the number of platforms they use to reduce costs.

According to reports, the two British luxury car brands affiliated with the Tata Group of India recently conducted a case study on the basis of VW’s MQB platform to discuss how to reduce their existing seven car platforms to two or three structures and be able to Used to support the development and manufacturing of various vehicles. This will significantly reduce the cost of production and R&D, which is critical for a smaller company like Jaguar Land Rover.

Adrian Hallmark, Jaguar’s global brand director, said: “This process cannot be achieved in the short term. For example, the VW’s MQB platform needs 7 years to develop and consolidate.

Editor's comment: Volkswagen has adopted a platform strategy to reduce costs, and to lower its price to increase the competitiveness of its models, and has thus become the world's largest auto group. In recent years, it has started a modular MQB platform and intends to further reduce costs. The Jaguar Land Rover has a total of seven platforms on few models, but now it has finally lowered its attitude and set out to implement a modular platform production strategy.

What consumers need to understand is that after Jaguar Land Rover and Chery have joint ventures and made domestic products, adopting a modular platform strategy means one thing – price reduction.