Last week, the new Jianghuai Shuai Ling National III model officially hit the market in Guangzhou. This marks a significant step forward for the "Jing·Sheng·Province" initiative, following the launch of the "Secure Logistics System Solution" introduced by Shuai Ling II back in September last year. According to sources from Jianghuai, the price of the National III version is over 80,000 yuan, which is more than 10,000 yuan higher than its State II counterpart. The company has clearly set its sights on competing directly with Jiangling Kaiyun, targeting the high-end light truck segment.
Targeting Jiangling Kaiyun
"The goal of the new Jianghuai Shuai Ling National III is none other than Jiangling Kaiyun," said a representative from Jianghuai Automobile. Guangdong holds about one-third of the national high-end light truck market, making it a crucial region for both Jianghuai and JMC. In 2023, Shuai Ling sold around 6,000 units nationwide, while Jiangling Motors shipped over 11,000 units, highlighting the gap between them. During the product introduction, technical specifications were compared directly with Jiangling Kaiyun, emphasizing the competitive stance.
While there's no official definition of what constitutes a high-end light truck in China, most consider models priced above 70,000 yuan as such. These vehicles typically feature advanced craftsmanship, strong power, and environmental compliance. Currently, the top contenders include Qingling, Jiangling Kaiyun, Jianghuai Shuai Ling, and Foton Oushang.
Jiangling sources revealed that this month, the company expects to sell over 4,000 domestic light trucks, with exports surpassing 1,500 units. Domestically, Kaiyun, JMC, and Shunda each hold roughly a third of the market, while exports are dominated by Kaiyun.
Notably, while many manufacturers are raising prices, Jiangling reduced the price of its National III Shunda light truck by 7,000 yuan. “The rise in raw material costs will depend on how we absorb these increases and whether we adjust our market strategies,†said Liu Jingxian, a brand manager at Jiangling Motors. “For some, it’s a crisis; for others, it’s an opportunity.â€
National III Price Increases
Compared to the previous price of over 70,000 yuan, the Shuai Ling National III saw an increase of around 10,000 yuan, or 15%—a significant jump. “In addition to the technological upgrades from State II to State III, rising costs of materials like steel and labor have also contributed to the price hike,†said a spokesperson from JAC’s high-end light truck division. This trend isn’t unique to JAC; Foton, another major player in the industry, also raised its prices.
The Shuai Ling National III comes in single-cab, double-cab, and crew-cab configurations to meet diverse market needs. Its core design concept focuses on safety, featuring a professional chassis developed over a decade, a reinforced frame (170mm × 65mm × 5mm), high-tech fuel tank design, and anti-static features. It also includes 700R16 radial tires, power steering, exhaust-assisted braking, and optional ABS. The 808 Haute Cab model even offers car-like comfort.
According to Li Debin, chief quality engineer at Jianghuai Automobile, the Shuai Ling National III uses Bosch’s high-pressure common rail technology, delivering high power and low emissions. The independently developed 4DA1 engine, based on Isuzu technology, boosts power by 20%, reduces emissions by 25%, and cuts fuel consumption by 8%. Additionally, the engine block is stiffer, reducing vibration and noise to below 71 decibels, meeting national standards. Yuchai’s self-diagnosis system can be used across different suppliers.
As part of Jianghuai’s high-end light truck series, the Shuai Ling National III enhances competitiveness. The company also offers a special warranty: “Six years, 60,000 kilometers.†With 80 4S centers, 400 after-sales service points, and 388 parts warehouses nationwide, customer support is well-established.
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