Audi BMW sales compete with each other as China's market leader

Although Audi's luxury car market in China is a well-deserved “boss”, BMW is the global luxury car sales champion. The leading automakers in these two luxury brands have continued their fierce sales competition this year.

Audi recently released global sales data in May. Thanks to the strong market demand in the Asia-Pacific region and the market performance of new Audi A6 and Q5 models, Audi became the only German luxury car brand to maintain double digits in May. Increased car prices. According to statistics, Audi sold 128,900 vehicles globally in May, up 13.7% year-on-year. In the first five months, Audi’s cumulative sales were 600,200 units, a year-on-year increase of 12.1%.

Although BMW failed to achieve double-digit growth in the same period in May, it still hit a record high in global sales volume over the same period. In May, BMW won the monthly sales of luxury cars for 129,150 cars. In the first five months, BMW's cumulative sales volume was 607,207 units, an increase of 9.3% year-on-year.

Through analysis, it is not difficult to find that Audi's global sales in May were only 250 fewer than BMW's. In the first five months of sales, the BMW brand was only ahead of Audi 7007.

With the performance of the Chinese market, Audi's global sales are gradually shrinking with BMW. The data shows that the gap between Audi and BMW in 2006 was 280,000, but it was reduced to 80,000 last year. In April of this year, Audi exceeded BMW by a single month of 125,200. It is reported that Audi's monthly sales exceeded BMW's last month and dates back to January last year.

However, in order to guarantee the global luxury car sales championship, BMW plans to build a new factory in Brazil this year, and the second factory in China has also been put into production. In addition, BMW plans to launch 12 new models of the BMW brand and the MINI brand this summer.

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