If you want to ask what models are the hottest in recent years, both the automotive industry and ordinary consumers can give an accurate answer: SUV!
Yes, in recent years, with the improvement of domestic consumption power, SUV models have also become the target of many consumers. Especially since 2012, domestic SUV sales have increased by a net increase of nearly 1 million vehicles per year, making it the most dazzling segment of the domestic automotive market. However, not many models of SUVs have been successful, and even some new cart models are not selling as well.
Li Wei: Young must SUV
The red fire of the SUV reflects that the current purchase of cars has deviated from the era of “buy or not to buy†and entered the era of selective purchase of “what to buyâ€. Although many people sang SUVs from high prices, high fuel consumption, and troublesome parking, they have not stopped SUVs from becoming the "next car" that people want to buy. “A lot of people ask, how much do we need an SUV? Maybe no one can give a complete answer, maybe it’s just a eagerness to drive a car. In a way, the SUV is an attitude. Regardless of the price of oil, it has nothing to do with the form and performance of the car. It is just a trust and love." When Mr. Li talked about the SUV, his eyes sparkled with excitement.
Li Wei, 80, is 33 years old this year, Beijinger, engaged in financial investment work. This Jeep Grand Cherokee is the first car he owned after he returned home. After considering a lot of factors, I finally chose the Grand Cherokee. Because in foreign countries for 5 years, he opened a lot of used cars of the brand, especially the SUV, which made him have a certain understanding of the car. Therefore, before the purchase he did a lot of homework in the major automotive vertical websites. Entertainment functions from the engine, chassis, transmission, suspension, body structure to form, interior, electronic accessibility, audio, etc. are compared with similar and comparable cars. The chassis developed by Ward's Top 10 engine and Mercedes-Benz is not the latest but stable transmission, adjustable air suspension, full-time four-wheel drive and all-terrain adaptation system, solid and safe body, new interior, humanized electronics Function, quite good audio entertainment system makes the SUV love him deeply attracted by this car, and the price is not bad, better than the same type of German car price, there is a two-year zero interest rate financial policy Can guarantee the maximum utilization of his funds. These attractive factors led him to finally choose the 2013 imported 3.6 Grand Cherokee. In addition, the jeep brand has been paying attention to the field of cross-country for many years, and has won the recognition of the market and experienced the test. As a person who advocates the spirit of freedom and perseverance, and who is adventurous, such an SUV product has become his inevitable choice.
Practicality, safety, comfort and freedom are several factors that he chooses and loves SUV. You can see his love for his car in the speech. The impression that the young man gives is simply decisive, and will not go for most things. Tangle, he has been very happy laughing throughout the interview process, SUV gives him satisfaction and trustworthy, it is enough, isn't it?
Mr. Sun: Paying attention to the large space and practicality of SUV Mr. Sun is an “80s†and lives in Beijing Miyun. After a year of limited purchases in Beijing, he finally became a "lucky" and got a car purchase indicator. Taking the hard-won car purchase “passportâ€, Mr. Sun and his family began to select models that meet the needs of the family. It is not easy to choose a car that is more satisfactory from the crowded car, but at least one has reached a consensus. That is to buy an SUV. Mr. Sun is a typical pragmatist. Under his insistence, the last family reached a consensus and purchased the two-wheel drive 7-seat version of Toyota Highlander.
So why did he and his family choose to pick the favorite car in the SUV? Mr. Sun told reporters that it is getting harder and harder to get the car purchase index. Considering that it will not be easy to change the car in the future, a multi-purpose vehicle with large space and wide application will naturally become the primary standard when buying a car. The SUV will become the best. selected.
In the choice of SUV, Mr. Sun is a very assertive consumer, he knows what features are needed, and what configuration is unnecessary. "The most important thing is to buy Toyota Highlander. The most important thing is to look at its large space and practicality. The internal space layout is reasonable and can be used diversifiedly." Mr. Sun told reporters, "In addition, the versatility of the SUV is also satisfied. Most of the driving environment that can be encountered in daily life. Although some car owners reflect the off-road performance of the two-wheel drive Highlander, I am not a cross-country enthusiast, so for me, Highlander is the right choice. ."
In terms of using the car, Mr. Sun also made a careful consideration of Highlander. "A car of such a large size will naturally become a major factor in consideration. Before I bought it, my family and I did it carefully online. The research found that Highlander is very large in terms of fuel consumption. In addition, the Toyota brand has a good market reputation, and the dealer network nationwide is relatively mature, so there are emergency situations during maintenance and travel. Very good protection."
Mr. Sun knows very well about his own needs. He knows that even if the configuration is not used, it is a waste. In addition, when selecting a model, he will make a comprehensive assessment of the brand and practical aspects of the target model. These two points cannot be achieved by many consumers at the same time. Mr. Sun used his own unique criteria to answer two questions to consumers who want to buy an SUV: why choose an SUV and what SUV to choose.
Mr. Chen: Mr. Chen, who is born in Jilin City, Jilin Province, is a civil servant. At the end of 2009, Mr. Chen purchased the first car in his life – the 2010 FAW-Volkswagen Sagitar 1.4T DSG version. "At that time, the Sagitar 1.4T was just listed, and it sold very hot. After several twists and turns, I just bought the car before 2010." Mr. Chen told reporters that when he bought the car, it was the state that implemented the vehicle for the 1.6L displacement. The purchase tax was halved, so he bought the 1.4T sagitar without considering more factors.
Although the 1.4T+DSG sagitar replaced the transmission assembly twice for well-known reasons, Mr. Chen was very satisfied with the vehicle because of the low fuel consumption and excellent driving quality. But with the birth of his son, Mr. Chen found that this sagitar could not fully meet his needs.
The 2010 Sagitar has a narrow rear space due to the wheelbase of only 2578mm. Mr. Chen, who focused on driving safety, added a child safety seat after his son’s birth. Therefore, this car is not enough for Mr. Chen, who has already “filled in the importâ€. Mr. Chen said: "The space for sagitar is very small. The child seat takes up more space for one person. My car, including the driver, can barely sit down for 4 adults. Usually, after the Chinese New Year. There is not enough space in my car when there are many people."
In order to solve this problem, Mr. Chen decided to purchase a large space SUV this year, while retaining the original car. The target is basically locked in the self-owned brand SUV within 150,000 yuan, and the Haval H6, BYD S7 and Changan CS75 are all within his consideration. Mr. Chen said: "The next car must have a large space. At least after installing the child seat, you must be able to sit comfortably in four adults. The road conditions in Jilin City are not very good, so you need a car with a high chassis. At the same time, it is necessary to automatically block." In Mr. Chen's opinion, he is not very concerned about whether this SUV has a four-wheel drive function. He said: "Jilin city often snows in winter, and the four-wheel drive car is definitely safer, but the budget is limited, and now the car electronics are very full. In winter, everyone changes winter tires, so the safety of the front car is also Can be guaranteed."
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