At around 10:00 on August 4, the National Development and Reform Commission anti-monopoly investigation team raided the Mercedes-Benz Shanghai office at 989 Huqingping Road. Many Mercedes-Benz executives were interviewed and several computers in the office were forcibly inspected.
According to informed sources, the investigation directly pointed to “the dealer policy of Mercedes-Benz vehicle price and minimum priceâ€. Nine NDRC staff members did not make an appointment to try to enter the Mercedes-Benz Shanghai office directly, and were blocked by security. Then nine staff members managed to enter the office area. The interview and investigation continued for a whole day, and every Mercedes staff present at the scene was questioned, as of 9 o'clock in the evening yesterday, including the general manager of Beijing Mercedes-Benz Sales Service Co., Ltd. Nie Jun and sales, A number of managers, including the after-sales director, are still stranded in the Shanghai office.
Since June this year, the Chinese Ministry of Commerce has announced that it will review potential monopolistic behaviors in various fields, including the automotive industry. Mercedes-Benz China CEO Nicholas Speeks previously admitted that he was talking to the NDRC but denied the investigation.
The previous day, Mercedes-Benz China officially announced that the price of repair parts will be lowered by 15%. After July, this is the second time that Mercedes-Benz has lowered the after-sales maintenance price in January. At that time, the industry believed that Mercedes-Benz was temporarily safe in the anti-monopoly storm.
However, further actions by the government departments indicate that the anti-monopoly investigation will be strengthened and will not only be superficial.
Mercedes-Benz is not the first time because of the price limit issue has been concerned by the relevant departments. Since March 1, 2011, Beijing Benz announced the implementation of strict minimum price management and restrictions on cross-regional sales. Since then, Mercedes-Benz dealers have unanimously opposed and wrote to the Ministry of Commerce that the Mercedes-Benz policy is illegal. The incident indirectly led to the departure of Fu Qiang, vice president of Beijing Benz. This matter later disappeared, Mercedes-Benz on the surface of the rules, in fact never gave up on the price management of dealers.
“The visits to multiple computer-related data are likely to be evidence of facts related to the price limit,†another source said.
Previously, the public’s anti-monopoly investigation focused on the “zero ratio†problem of excessive price of Mercedes-Benz spare parts. Usually, the total price of a car disassembled into parts sold is considered to be within three times the price of the whole vehicle. Reasonable, the proportion of domestic luxury car brands has reached 4 times or even higher - but the anti-monopoly investigation has long been in-depth management of vehicle prices and channels, and Mercedes-Benz's slow response in this regard may be an external cause of this surprise inspection.
The person also said, "All the anti-monopoly investigation responses are actually agreed between the car companies and the government departments. For example, before the Jaguar Land Rover price cuts, before the news was released, it was communicated with the relevant departments of the country and confirmed." Therefore, Mercedes-Benz Shanghai Office The second day of being investigated at the official price cut was puzzling.
People in the industry who do not want to be named analyzed that there are two possibilities for Mercedes-Benz to conduct surprise investigations. First, the NDRC is not satisfied with the previous price reduction statement. The other is that Mercedes-Benz has touched other restricted areas outside the anti-monopoly. The luxury brand that owns the SUV car has not been able to issue a price reduction statement because it has been unable to reach a consensus on the content with the NDRC and has to repeatedly modify it.
After China’s anti-monopoly voice has soared, many luxury car manufacturers have begun to adjust the price of cars or spare parts in China, and the range is considerable. Among them, Mercedes-Benz and Audi cut maintenance prices and after-sales spare parts prices, and Jaguar Land Rover cut the price for three models.
The interface reporter learned that in the future, more luxury car brands will join the price cuts to respond positively to antitrust investigations. Reuters' previous analysis pointed out that if Chinese institutions confirm the existence of unfair monopolization in the auto industry, it is impossible to determine whether foreign-funded auto companies adopt price reduction measures, and whether it is conducive to avoiding anti-monopoly punishment.
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