“I think diversity is not wrong in itself. The risk is whether it has entered the right field and whether it can achieve effective control. Weichai has chosen relevant diversification. This is an inevitable choice for us to reach a certain stage, but we Being able to operate effectively is a great challenge for us.†So-called “relevant diversificationâ€, Tan Xuguang , chairman of Weichai Power Co., Ltd., refers to the diversification of the same industry chain, rather than to rigidly put the internal Less connected upstream and downstream forces together.
Although there is a slight criticism of diversification at the moment, under the strong drive of “product + capitalâ€, Weichai has triggered a whole industry-chain revolution that has shocked the industry: the merger of the Hunan Torch returning to the Mainland and re-listing, Weichai Heavy Machinery Backdoor listing, strategically reorganized Yangchai Power, Jiachuan Light Vehicle, and Yangzhou Yaxing Passenger Bus, leading the establishment of Shandong Heavy Industry Group.
This series of capital operations and resource integration has enabled Weichai to successfully achieve three leapfrogs: the engine is comprised of a single market for supporting heavy trucks, and a leapfrog for multiple markets such as heavy trucks, construction machinery, passenger cars and shipbuilding; The single-product platform based on 12-litre leapfrogs into a full range of product platforms; it spans from the single engine product to the collaborative development of multiple gold industrial chains such as commercial vehicles, engineering machinery and ships.
"Two-wheel drive" has made Weichai a huge success in China, but Weichai's exploration of capital does not stop there.
"Creating Closer to Shandong - Quan Qi Lu Xing" Team Visited Weichai Power Technology Exhibition Hall
In January 2009, Weichai won the first step of cross-border M&A with a bid of 2.99 million euros to obtain related assets and product technology from the French Baudouin company. In January 2012, Weichai signed a strategic agreement with Italy's Ferretti to manufacture the world's largest luxury yacht. In September of the same year, Weichai Power also signed a cooperation agreement with one of the world's leading manufacturers of industrial forklifts and the global leader of hydraulic technology, the German KION Group.
Behind Weichai's frequent attempts in the international capital market, it reflects its unique business philosophy: International companies should not only satisfy the growth of general trade, but should learn to base themselves on global allocation of resources and skillfully use capital to control resources. “If we rely on our own home to build a brand, it may take 30 or 40 years. But when the right time comes, our strengths will once again be synergistic with the advantages of foreign controlled resources, which will greatly reduce the time for the realization of the strategic goals.†Tan Xuguang said.
If it is said that the acquisition of Baudouin is a preview of Weichai's international operation, the integration of Ferretti Yachts will expand the application areas of the product by occupying the core technology of yacht manufacturing, and expand the core engine technology of Weichai from the land to the ocean. The strategic cooperation with KION is more of a sword for its high-end hydraulic technology. It can not only achieve industrial technology upgrading and product import substitution, but also directly promote the construction of Shandong's domestic high-end hydraulic R&D and manufacturing base, and support Shandong Heavy Industry in the field of forklifts. The realization of the Asia-Pacific market strategy. It can be seen that the integration and acquisition of Weichai is not a simple scale expansion, but is intended to optimize the industrial structure, master the core technologies, and create the international competitiveness of Weichai's entire industrial chain.
"Through three international mergers and acquisitions, Weichai's revolution in the entire industrial chain is in full swing. Weichai has become more and more familiar with internationalization," said Tan Xuguang.
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