The little mermaid who sleeps in the palace and the dreaming Winnie the Pooh fly to the sky with balloons... Nowadays, a newly-released paint product, “Magic Paintâ€, will make these children’s illusions a reality. China Paint's leading company China Resources Paint and the United States Walt Disney Company's special paint for children's rooms, "Magic Paint", will reproduce these cartoon stories and shapes in children's rooms, creating a fantasy and warmth for children. Family atmosphere and comfortable, healthy family environment. This is also the first time that Disney Company has established cross-industry cooperation with paint companies.
"Xiaoxiang Paint" is a green product specially developed for the individual requirements and environmental protection requirements of children's rooms. In terms of environmental protection, "Xiaoxiang Paint" is specifically designed to address the characteristics of children's vulnerability to pollution hazards. Its environmental protection indicators are all superior to the national environmental protection standards. Easy-to-sweep formula design, adapted to children's activity environment, is resistant to dirt and rubbing. "The demand; In the color system, in addition to Disney's cartoon characters, color schemes, while "Xiaoxiang lacquer" also with children's different stages of growth, to provide a variety of wonderful homes overall paint effect design program for children to create An imaginary, immersive, environmentally friendly fantasy world.
As a leading company in China's coating industry, China Resources Coating has always been the company's objective to provide consumers with the best surface effects. Its coating products have been repeatedly rated as "national inspection-free products" and "Chinese famous brand products" by the State General Administration of Quality Supervision, Inspection and Quarantine, and the "Ruihua Paint" trademark the year before was also judicially recognized as "China Famous Brand." This time, China Resources Coatings and Disney jointly launched “Xiaoxiang Paintâ€, which is to create more happiness for Chinese children by injecting Disney elements into home painting.
On April 18th, 2008, Ms. Wu Ruiyun, Director of the Consumer Products Department of Walt Disney Co., Ltd. in the United States, presented the “Magic Paint†project at Disney’s Kempinski Hotel in Chengdu. For the first time, the company set foot in the coatings industry, hoping to bring more happiness and a better childhood for Chinese children through various themes. The reason why we chose to cooperate with China Resources Coatings was to look at its prestige in the industry and Well-known, I think a brand has such a good reputation, with the quality of its products are inseparable.
Some experts pointed out that Disney's cartoon image spreads health, joy, hope, optimism, and a firm attitude toward life. It helps to cultivate children's lively, optimistic, confident character and imagination. China Resources Paint and Walt Disney Company integrate these cartoon characters into the children's living space to help their children grow, reflecting the social responsibility of China Resources Coating as a national enterprise concerned with the next generation. At the same time, Disney is one of the world's top 500 companies. The selection of this partnership with China Resources Coatings also reflects Disney's recognition of China Resources Coatings' strength and recognition of product quality.
It is reported that the theme of the first phase of the “Xiaoxiang Paint†listing includes the palaces of the Little Mermaid, the Cinderella and the crystal shoes, the Pooh flying, and the circus stories. In the future, more theme effects will be introduced according to market demand.
"Xiaoxiang Paint" is a green product specially developed for the individual requirements and environmental protection requirements of children's rooms. In terms of environmental protection, "Xiaoxiang Paint" is specifically designed to address the characteristics of children's vulnerability to pollution hazards. Its environmental protection indicators are all superior to the national environmental protection standards. Easy-to-sweep formula design, adapted to children's activity environment, is resistant to dirt and rubbing. "The demand; In the color system, in addition to Disney's cartoon characters, color schemes, while "Xiaoxiang lacquer" also with children's different stages of growth, to provide a variety of wonderful homes overall paint effect design program for children to create An imaginary, immersive, environmentally friendly fantasy world.
As a leading company in China's coating industry, China Resources Coating has always been the company's objective to provide consumers with the best surface effects. Its coating products have been repeatedly rated as "national inspection-free products" and "Chinese famous brand products" by the State General Administration of Quality Supervision, Inspection and Quarantine, and the "Ruihua Paint" trademark the year before was also judicially recognized as "China Famous Brand." This time, China Resources Coatings and Disney jointly launched “Xiaoxiang Paintâ€, which is to create more happiness for Chinese children by injecting Disney elements into home painting.
On April 18th, 2008, Ms. Wu Ruiyun, Director of the Consumer Products Department of Walt Disney Co., Ltd. in the United States, presented the “Magic Paint†project at Disney’s Kempinski Hotel in Chengdu. For the first time, the company set foot in the coatings industry, hoping to bring more happiness and a better childhood for Chinese children through various themes. The reason why we chose to cooperate with China Resources Coatings was to look at its prestige in the industry and Well-known, I think a brand has such a good reputation, with the quality of its products are inseparable.
Some experts pointed out that Disney's cartoon image spreads health, joy, hope, optimism, and a firm attitude toward life. It helps to cultivate children's lively, optimistic, confident character and imagination. China Resources Paint and Walt Disney Company integrate these cartoon characters into the children's living space to help their children grow, reflecting the social responsibility of China Resources Coating as a national enterprise concerned with the next generation. At the same time, Disney is one of the world's top 500 companies. The selection of this partnership with China Resources Coatings also reflects Disney's recognition of China Resources Coatings' strength and recognition of product quality.
It is reported that the theme of the first phase of the “Xiaoxiang Paint†listing includes the palaces of the Little Mermaid, the Cinderella and the crystal shoes, the Pooh flying, and the circus stories. In the future, more theme effects will be introduced according to market demand.
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