Last year, Shaanxi Fast Gear Co., Ltd. achieved exports worth $15.58 million, and this year’s export volume is expected to reach $32 million. Looking ahead, the company aims to surpass $50 million in exports next year. Recently, Li Dakai, the general manager of Shaanxi Fast Gear, shared his insights with reporters, highlighting a significant growth in the company's international sales. "In the face of intense global competition, the best strategy for domestic auto gear companies is not to retreat, but to actively expand into the international market," he said. "We should avoid price wars and instead focus on quality and innovation, rather than relying solely on low labor costs."
Li Dakai emphasized the importance of unity among Chinese auto gear manufacturers. "Only by working together, building strong brand identities, and forming a powerful group can we compete effectively on the global stage," he added. He drew a comparison to China’s toy industry, which has successfully established itself in the U.S. market, where "Made in China" is now widely recognized.
However, foreign buyers still expect ultra-low prices while demanding high-quality products. For state-owned enterprises, even minor quality issues can become major obstacles. Li recalled an incident where a gear product from Fast was returned three times in a row during an export to the U.S. The problem? Surface roughness didn’t meet international standards. Although the defect didn’t affect functionality, it was enough to cause rejection. "After repeated investigations and comparisons with foreign standards, we made the necessary adjustments to meet global requirements," he said confidently. "If Americans can do it, so can we."
The company’s name, “Fashite,†reflects its core values. "It means fast, reliable, and solid — exactly what we stand for," Li explained. In Chinese, "Fa" represents internal and external discipline, "Shi" signifies determination and victory, and "Te" stands for uniqueness — in products, culture, and management.
As a successful case of state-owned enterprise reform, Shaanxi Fast Gear has embraced mechanisms of innovation and modernization. It has taken the path of shareholding and privatization, focused on self-improvement, enhanced overall capabilities, improved social responsibility, and raised employee incomes. The company also relies heavily on technological advancement to boost efficiency and avoid outdated practices. "We follow a specialized approach, avoiding the 'big and comprehensive' model," Li said. "Our reforms truly reflect the meaning behind our company’s name."
He urged the broader auto gear industry in China to seize the current booming automotive market as a golden opportunity. "Now is the time to unite, build strong groups, and launch a bold attack on the international market," Li concluded.
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