Last year, Shaanxi Fast Gear Co., Ltd. achieved an export value of $15.58 million, and this year’s exports are expected to reach $32 million. The company is aiming for over $50 million in exports next year. Recently, Li Dakai, the general manager of Shaanxi Fast Gear, shared his insights with reporters about the company's growth: "In the face of intense global competition, the best strategy for domestic auto gear companies is not to retreat, but to take the initiative. We must go overseas and avoid price wars. Instead of relying on low labor costs, we should focus on building a strong brand and delivering high-quality products."
Li emphasized the importance of unity among Chinese auto gear manufacturers. "We need to strengthen our confidence, work together as a group, and create strong Chinese brands. It shouldn't just depend on a few companies doing all the work." He drew a comparison to China's toy industry, which has successfully established itself in the U.S. market. "People can easily find 'Made in China' toys there," he said.
However, foreign customers often demand ultra-low prices and high quality. For state-owned enterprises, meeting these standards is challenging. "Minor issues have limited our development," Li admitted. He recalled a specific case where a gear product was returned three times in a row when exported to the U.S. The problem? Surface roughness didn’t meet international standards. Although the product functioned, it failed to meet quality expectations.
"We went back and re-examined the issue repeatedly, comparing our standards with those of foreign markets to ensure compliance with international requirements. If Americans can do it, so can we," Li confidently stated.
The company’s brand name, "Fashite," reflects its core values. "It means fast, reliable, and solid — exactly what we stand for," Li explained. In Chinese, "Fa" represents internal and external discipline, "Shi" means perseverance and victory, and "Te" stands for uniqueness — in products, culture, and management.
As a successful example of state-owned enterprise reform, Shaanxi Fast Gear has adopted mechanisms of innovation and modernization. The company has embraced shareholding and privatization, continuously improved its overall capabilities, and focused on technological advancement to boost efficiency. "We don’t rely on human tactics; we follow a path of specialization, avoiding the 'big and comprehensive' model," Li said.
"Our reform process truly reflects the meaning behind our company's name," he added. Li called on the entire Chinese auto gear industry to seize the current booming automotive market as a chance to unite, form a powerful group, and boldly enter the international market.
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