Construction machinery and intelligent industrial equipment have adapted to the artificial substitution needs of different development stages in China. There are many common points and differences in the early stage of development. The golden development of engineering machinery for ten years can provide the development of intelligent industrial equipment. Ideas.
First of all, unlike engineering machinery, which can be applied directly, industrial robots must be integrated with the production line system. Secondly, foreign leading brands have different attitudes towards rising domestic brands. At the beginning of the development of domestic brands of construction machinery, foreign brands such as Caterpillar and Komatsu did not pay enough attention to them. They did not take effective measures to curb the growth of domestic brands and gave domestic brands growth opportunities. However, at present, foreign leaders in the industrial robot market have accelerated the deployment of domestic production capacity in the process of the rise of domestic brands, and have continuously lowered the price of products to enhance competitiveness. Taking the 165Kg welding robot as an example, the sales price of foreign brands has dropped from around 300,000 yuan in 2010 to the current 22-24 million yuan. Due to the high procurement cost of the core components of domestic industrial robots, if the foreign brands continue to cut prices, the profitability of domestic related enterprises will be suppressed for a long time.
Third, construction machinery is a standardized product, and industrial robots are mostly customized products. Customized products are more difficult to scale than standardized products.
Fourth, the customer base is different and the sales methods are different. Construction machinery is mainly for individual customers, so the distribution model is mainly used, while industrial robots are mainly aimed at enterprise users. Therefore, in the case of small scale, mainly direct sales are mainly used, but the scale of robots will also need to build distribution channels. Because system integrators get orders through project bidding, they must build their own sales teams.
In addition, the current sales return method is different, and the construction machinery sales model is more diversified. The construction machinery sales return mode has experienced the whole paragraph - full payment + installment payment - full payment + installment payment + mortgage - full payment + installment payment + mortgage + financing lease development process, the current industrial robot is mainly based on the full payment There are also fewer engineering advances for system integration.
Through the comparison of the above engineering machinery and industrial intelligent equipment, we believe that the possible development path of intelligent equipment in China includes the following aspects.
System integration provides opportunities for the development of domestic industrial robots. Due to the large differences in system integration between different downstream industries, domestic system integrators are generally superior to foreign integrators in terms of industry experience, customer relationships, and personalized service capabilities.
The improvement of the cost performance of the robot body is the key. In the short term, government support is an opportunity to rely on core components for a long time. At present, if imported core components are used, the cost of industrial robots in China is higher than that of foreign brands. Taking the 165Kg welding robot as an example, the foreign leading production cost is about 160-180,000 yuan, and the domestic sales price is about 22-240,000 yuan. If imported core components are used, the cost of domestic enterprises is close to 300,000 yuan. And foreign brands are expanding domestic production capacity, reducing production costs and sales prices, and enhancing product competitiveness.
The main reason for the cost of domestic brands is higher than that of foreign brands. The core components are subject to people. The weak core components of China's robots are due to the impact of basic technology strength. On the other hand, they are also affected by the scale of domestic mainframe production, and the market demand is insufficient to support the core. Parts development. The most important thing is that, like the problems faced by the original construction machinery core parts manufacturers, the ontologies companies are reluctant to try domestically produced parts in order to ensure the stability of the equipment, the low repair rate, and the customized requirements of the customers. Therefore, in the early stage of industry development, national policy support is one of the breakthrough means to break the cycle of the ontology and core components. However, in the long run, the development of domestic industrial robots depends on technological breakthroughs in core components, reducing production costs and improving cost performance.
In the long run, grabbing people and grabbing the market will continue throughout. For the robot body and core parts enterprises, the introduction of talents and technology will be an important means to improve the technical level of products. Therefore, the talent competition between domestic enterprises and foreign leaders and domestic enterprises will accompany the development of the industry for many years to come. For system integration enterprises, the market and customer channels are important competitive advantages, and it is especially important to establish a first-mover advantage in a segmented industry.
A more flexible sales model enhances competitiveness. With the development of the industry, market competition is intensifying, and sales models such as installment payment, mortgage sales, and financial leasing will gradually appear in the robotic body market. Flexible sales models and thoughtful customer service will also become important means to enhance market competitiveness. The system integrators, such as BT, EPC, etc., which need more capital will also be more competitive.
The market for intelligent transformation of low-end traditional manufacturing is huge. With the entry of foreign automobile and other manufacturing industries into the Chinese market, foreign robot companies are mainly positioned in the large-scale and high-end market in the domestic market, mainly targeting the “higher†industries in the fully competitive market. China has a trillion-dollar low-end manufacturing market awaiting transformation. In particular, in recent years, as the recruitment and labor costs have been rising year by year, the profits have continued to decline. These markets have extremely urgent needs to carry out their own transformation and improvement. Intelligent rate. If domestic enterprises grasp this huge economical robot market, they can quickly complete the scale accumulation.
From the overseas development experience of industrial intelligent equipment, the development models of Europe, America and Japan are different. Both Japan and Europe have a complete industrial robot industry chain. The difference lies in the fact that Japan's industrial robots have a clear division of expertise in the early stage of development. The clustering effect constitutes a complete industrial robot industry chain, while European companies prefer the whole industry chain. With the development, a single company can complete a turnkey project. Unlike Europe and Japan, the United States is mainly concentrated in the field of system integration in the industrial robot industry chain. The robot body is mainly imported from Japan and Europe.
At present, China's industrial robots are in the early stage of development, the industrial chain is gradually improving, and the two modes of integrated industrial chain integration and upstream and downstream division of labor cooperation and cluster development are developing in parallel. We believe that the development of industrial intelligence is the basis for the transformation and upgrading of China's manufacturing industry, and it will develop rapidly in the future. For the industrial robot market, the system integration market is the main breakthrough point for domestic companies in the short term. In the long run, the development of domestic industrial robots depends on core technology breakthroughs to improve cost performance.
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