In 2011, the high-end heavy machinery became a rising star in the overall downturn of the market.
According to statistics, the sales of heavy-duty vehicles equipped with high-end powertrains have grown by more than double digits throughout the year, and the demand for more reliable, more energy-efficient, environmentally friendly, and more comfortable high-end engines continues to increase. Especially in subdivided markets such as concrete mixers, high-end models represented by Shanghai Hino Engine are increasingly favored and recognized by users. The reporter recently discovered in an interview that Shanghai Hino, who has always taken the high-end route, has won favorable comments from customers in recent years due to its excellent product performance and has become increasingly popular in some regional markets. Beijing market is one of them.
User achievement market
It is understood that the positioning of high-end Shanghai Hino is officially put into production in 2005, but so far, the product has been all over the country, sales is a substantial increase. According to statistics, Shanghai Hino Motor sold nearly 14,000 engines in 2010, 14 times more than in 2005.
Such achievements cannot be separated from the full support of our partners. At present, heavy truck manufacturers such as China National Heavy Duty Truck Group, Sany Heavy Industry, Beiben, Auman, Hualing, Guangzhou Automobile and Hino have all assembled the Shanghai Hino engines in batches, and are inseparable from it. Many end users favor. “With the Shanghai Hino Engine, customers are basically single-clicked.†During the reporter's interview with the vehicle manufacturer, the relevant person in charge of a number of host plants agreed.
As a high-end product at the forefront of the market, there is no shortage of Shanghai Hino’s loyal “fans†on the Beijing market: Beijing Gaoqiang Concrete Co., Ltd. currently owns a total of 75 Hualing concrete mixers, all equipped with the Shanghai Hino P11C heavy-duty engine.
Beijing Anjie Xinde Concrete Co., Ltd. is located in Dongxiaokou Town, Changping District. It is a manufacturer of concrete. From 2008 until now, the company has purchased batches of Sany Heavy-duty Concrete Mixer equipped with Shanghai Hino P11C engines in batches each year. The cumulative number has so far reached more than 70 vehicles, and the engine is only a brand of Shanghai Hino. In 2011, due to the increase in business volume, Beijing Anjie Xinde once again purchased a batch of mixers equipped with Shanghai Hino P11C;
Beijing Huahang Concrete Co., Ltd. is a professional manufacturer of ready-mixed commercial concrete located in Changping District, Beijing. The company has continuously purchased 35 concrete mixers equipped with Shanghai Hino engines since 2010, of which 15 vehicles were orders that were delivered in May 2011. It can be said that Shanghai Hino can achieve today's achievements, can not do without their own efforts, but also inseparable from these loyal users.
Opportunities create markets
In recent years, in the heavy truck market, although companies have introduced high-end products one after another, users are still very sensitive to price, and high-end products are still more as a symbol of corporate display strength and technology reserves. In this market environment, as a high-end power product in the engine field, why does Shanghai Hino have many loyal fans in the Beijing market?
“We have just caught up with the best time to enter the Beijing market.†Shanghai Hino related sources told reporters, “Beijing is the city that implemented the country III emission standards earlier. When Shanghai Hino was established as a joint venture, the product started as a national III emission standard. It can be said that 'it's better to come as early as possible.' After that, after the actual assembly and use, the user gradually recognized Shanghai Hino and passed word-of-mouth communication to have today's brand recognition. So, opportunities and reputation have been laid for Shanghai Hino. A good market base also opens the way for Shanghai Hino to sell in Beijing."
Quality grasp the market
Opportunity awaits those who are prepared. It is because of its excellent quality that Shanghai Hino has seized the opportunity to firmly take root in the market and win the trust of its users.
“The reason why Shanghai Hino was selected was based on the recognition of Hino's quality.†Liu Chunhou, team captain of Beijing Huahang Concrete Company, told reporters that “Shanghai Hino’s P11C engine is an ideal choice for heavy truck users.†However, Liu Chunhou was originally When he began to try the Shanghai Hino engine, he was strongly recommended by his peers and he had decided to start using it after repeated consideration.
However, this choice did not make him regret it. "From the point of view of the past two years of use, the Shanghai Hino Engine has nothing to say in the matching, stability, and reliability of the entire vehicle. One of my most important values ​​is that it is extremely durable, even though it was originally purchased. When the cost is higher, but the cost of using high-end products is very low, the overall cost is still worthwhile."
"To tell the truth, the price of the Shanghai Hino engine is higher, but 'a penny is a goods', the high price does have a high price reason." When asked about the evaluation of Shanghai Hino, Beijing Anji Xinde concrete company The team captain Huang Daofeng replied. Huang Daofeng's company has purchased more than 70 mixers from 2008 to 2011, all equipped with the Shanghai Hino P11C engine. "It was because of the good use in the previous period. We continued to replenish procurement in the later period."
What makes Shanghai Hino so satisfied with Huang Daofeng?
"I think the biggest advantage of Shanghai Hino's engine is its fuel economy. According to the manufacturer, it uses a Japanese electric high pressure common rail fuel system, which not only adapts well to domestic oil products, but also minimizes fuel consumption. This proves that this is followed by fewer problems and almost no maintenance. For concrete mixers, maintenance is a headache. If the vehicles and engines we purchase need frequent maintenance, our company won't buy many times. ."
As the saying goes, "The Gold Cup Silver Cup is inferior to the people's reputation." Judging from the impartial evaluation of many Beijing users, it is not difficult to see that the quality of Shanghai Hino has indeed been deeply rooted in people's minds. Although such achievements are inextricably linked with the growth of the market, the promotion of policies, the company's strategy, and the concept of management, to maintain the momentum of sustainable development, we must first have excellent quality and leading technology. "In the future, we will continue to provide the Chinese market with higher-quality, more environmentally-friendly and more consumer-friendly engine products," said Shanghai Hino.
Extended reading:
Shanghai Hino is an engine manufacturer jointly funded by Hino Auto Co., Ltd., Guangzhou Automobile Group Co., Ltd., and Shanghai Electric (Group) Corporation. The company adopts Hino technical standards and management models, and specializes in the production of "Hino" brand P11C and J08E series automotive and engineering diesel engines and related products. The diesel engine produced by Shanghai Hino uses high pressure common rail fuel injection technology, which can fully meet the national III emission standards. The exhaust gas aftertreatment technology can meet the requirements of the national IV emission regulations, and the products are completely in sync with the world's technological development levels.
Shanghai Hino's products are mainly used in heavy-duty trucks, large and medium-sized passenger vehicles, cement mixers, etc. Its power range is between 210-380 hp, and the product overhaul period is over 1 million kilometers, which is highly trusted by users. At present, Shanghai Hino has successfully supported such well-known enterprises as China National Heavy Duty Truck Group, Bei Ben Heavy Duty Truck, Jianghuai Auto, Kobe Steel, Sany Heavy Industry, Shanghai Huajian, Shanghai Huizhong, Xiamen Jinlong, Yutong Bus, and Hualing Automobile.
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