Looking back at 2014, many LED companies have collapsed and closed down. Many manufacturers have taken strategic changes or organizational adjustments in response to the rapidly changing market. The researcher of the global research organization Trendforce Green Energy Division, Yu Chao, said that the rise of Asia, especially the Chinese manufacturing plant, has prompted rapid changes in the market and driven the trend of low-cost lighting, bringing significant impact and change to the industry. LED lighting promotes market growth. Replacement products are mainstream storage. In the Asian market, price competition is fierce. It is extremely difficult to maintain rapid high growth rate. It is conservatively estimated that the global LED packaging market will be about $14.6 billion in 2014, up to 2018. The compound annual growth rate is only about 3.2. Among them, LED lighting application is the largest, with revenue of about 4.8 billion US dollars in 2014 and a compound annual growth rate of 12, becoming the key growth momentum of the LED market. At present, LED lighting applications account for the highest proportion of alternative light source products such as bulbs and lamps. LED packaging types are in response to demand and medium power is also the mainstream application. In view of the trend of high-power European and American manufacturers, we are actively seeking the trend of ODMs or OEMs in Asian manufacturers. The overall market for lighting has been fixed, and manufacturers are moving towards low-cost solutions. Standardization of LED specifications, production of low-cost, low-end market, with the advent of low-cost lighting, manufacturers continue to introduce cheaper solutions. The reasons why the ultra-analytical vendors can adopt low prices, including economies of scale production, fully automated production, and the emergence of new operating models, have led to continued declines in LED lighting prices. From the perspective of LED package components market, high-end lighting applications are designed for different product types to achieve optimal effects; low-end applications are standardized towards LED specifications, attracting manufacturers in mainland China, Taiwan and Japan and South Korea. Follow-up, have rushed to attack the low-end market, which is most favored by manufacturers with 2835 and 3030 specifications. Taiwan, Japan and South Korea LED factory focus on 3030, with EMC bracket as the main application; 2835 is the main specification of LED manufacturers in mainland China, with LED components standardization and scale production pressure low cost, the price is quite high. In order to compete with China's 2835, the Taiwanese factory will open 3030 from the original 1W specification to increase the number of 3030 market. Automated production reduces assembly costs. 50% of new operating models impact the market. Another market trend is to introduce fully automated production lines. Since the second half of 2013, some assembly plants in mainland China have begun to introduce automated production lines, which can reduce assembly costs by 50%. However, each LED bulb or lamp has different specifications and solutions, and cannot be standardized. In addition, the introduction of an automated production line requires huge funds, so that automation is difficult to implement quickly. Evergrande, the largest lighting industry, is getting bigger and bigger, and the cost is getting lower. In response to the era of low-cost, mainland Chinese manufacturers are actively pursuing many new business models, such as the e-commerce channel, which can solve the problem of excessive price of LED lighting products. In addition, it is like the operation mode of the LED lighting alliance in China through the series of suppliers of components in China, and the price will be in accordance with the specifications, which will also cause certain damage to the market. The pressure brought by the rise of Chinese mainland manufacturers has brought the LED industry to a severe test. The next step is to gain an advantage in the red sea of ​​price-cutting competition, or to find blue oceans to invest in niche or emerging markets, all of which must be carefully considered and laid out. LED lighting energy saving and market potential analysis In August 2014, the US DOE released the latest issue of “Solid Energy Lighting Potential Forecast Report for General Purpose Lighting Applicationsâ€, which predicts the power saving potential of US LED lighting applications by 2030. And market penetration. According to the report, in 2013, the US lighting power consumption accounted for about 17 of the total electricity consumption of the whole society. The use of LED lighting products will greatly reduce the consumption of lighting electricity. According to the report, it is estimated that in 2020, the market penetration rate of LED lighting products in the general lighting market (based on lumens-hour) will increase from 3 in 2013 to 48, and lighting energy consumption will be reduced by 15; and in 2030, LED lighting It will dominate the lighting segment, with an overall market penetration rate of 84, and lighting energy consumption will be reduced by 40. The current electricity price conversion is equivalent to saving 26 billion US dollars, enough for 24 million American households to supply electricity. The rapid growth of LED lighting is due to the competitiveness of LED costs and the promulgation of new energy efficiency standards. The DOE report once again demonstrates the infinite market space for LED lighting from the perspective of energy saving potential, and its forecast coincides with domestic industry institutions. According to a report released by domestic industry organizations, in 2013, China's lighting electricity consumption accounted for about 13.6 of the total social electricity consumption, and LED lighting products market penetration rate (based on market sales) was 8.9. It is expected that by 2015, China's LED lighting market penetration rate will be More than 30 years, the annual electricity saving is about 100 billion kWh; in 2020, the LED lighting market penetration rate will exceed 70, and the annual electricity saving will be about 340 billion kWh.
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