Competing international standards to create high-end brands
Dare to compete with the highest standards in the world, and dare to meet world-class standards. In the process of meeting the gap, we must establish confidence in the confrontation. For China's engine manufacturing industry, it is an indispensable source of pain and experience in the development and growth of the enterprise.
On July 12, 2012, the FAW Jiefang Company Wuxi Diesel Engine Factory (hereafter referred to as "FAW Xichai ") ranked among the top three in the domestic engine industry carried out such an "interaction with real fire" international benchmarking action: Leadership and quality assurance, production, procurement and other departments of the leadership and related technical personnel, will represent the world's most advanced level of a certain type of imported engines, with the same type of engine of FAW Xichai conducted a comprehensive and detailed technical comparison. Through actual field comparisons, the gaps and deficiencies of relevant products of FAW Xichai were discovered, the direction of improvement in the future was clarified, and the relative reality that FAW Xichai related products were superior to international similar products in certain aspects. Just as the director of Qian Hengrong pointed out when commenting on the significance of the bid: We are not only looking at the gaps and clarifying the direction of our efforts to achieve international benchmarking, but also to establish confidence and establish and differentiate the products of FAW Xichai. The comparative advantages provide a solid foundation for further breakthroughs in the domestic and international markets in the future...
Following the release of the brand strategy on July 5, FAW-Xichai focused on the four dimensions of the core values ​​of the “Quality, Energy Efficiency, Innovation, and Symbiosis†brand and successively carried out a series of related work with the aim of gradually increasing the core values ​​of the company. Consolidate, amplify, and implement it so that it becomes the cornerstone and backbone of a company's core competitiveness and translates it into practical benefits that consumers can see and feel.
Professional cast quality
"Quality is life, life is only once." The quality concept of FAW Xichai speaks plain language and shows the rigorous and awe-inspiring attitude of the people of FAW Xichai. As an old engine manufacturing company that will usher in the 69th birthday, FAW Xichai is obviously better than any other company in understanding the important role of quality in the company. For many years, FAW Xichai has always implemented the strategy of winning with quality, and strictly enforced the requirement of “improving three capabilities and achieving three rapids†proposed by the manager of the factory, Mr. Qian Hengrong, in terms of quality improvement. The first is to improve communication and quickly communicate quality information. Pass the quality information back to the factory at the first time, make the supplier get the information in the first time, intervene in the analysis and improvement in the first time; the second is to improve the analytical power and quickly solve the quality problem. We must work hard to improve our analytical capabilities. We must set up expert groups for those chronic diseases that cannot be sustained for a long time. We must mobilize collective wisdom to solve them. The third is to improve execution and quickly implement improvement measures. We must implement quality improvement measures quickly and thoroughly to ensure that they are put in place on time. It is under the guidance of such ideas that the product technology of FAW Xichai has been continuously improved and the quality of its products has been continuously improved, ensuring its leading position in the industry.
Passion achievements innovation
For innovation, FAW Xichai apparently does not merely regard it as a gorgeous slogan, but instead implants it deeply into the company's development genes. Whether it is the fostering and development of “eagle cultureâ€, an enterprise that encourages innovation and open thinking, or the fine tradition of “striving for first, innovation, and responsibilityâ€, it is not the essence of FAW Wuxi’s innovation and excellence. Concentration and portrayal. Whether FAW Xichai has developed several technical breakthroughs in the first domestic four-valve heavy-duty diesel engine and other related products with independent intellectual property rights, or whether it has been repeatedly benchmarked with international and domestic advanced levels, Xichai has continuously found Problems, problem solving, and the actual efforts to eventually make strides towards the brand vision of “national brand high-end motive force†are increasingly recognized by the industry. In the 2009 "China Automotive Industry Science and Technology Progress Award" sponsored by the China Automotive Industry Science and Technology Progress Award Fund Committee, the "Jiwa Jiefang sixth-generation J6 heavy-duty commercial vehicle and its heavy-duty diesel engine autonomous development" project won the special award; in the 18th In the National Exhibition of Inventions, the "Power R&D and Industrialization Project of the High-Power State III Diesel Engine" selected by Xichai was awarded the gold medal for its outstanding autonomy, technicality, and economy. This series of honors and achievements was achieved. It is not the tireless innovation of FAW Xichai.
Technology creates energy efficiency
The so-called “energy efficiency†in the core value of FAW Xichai brand is not only energy-saving and low-cost on products, but also environmental protection and low-carbon, and it is also efficient and effective in operation and management. As FAW Xichai, which has dominated the domestic engine market for many years, its products have long been labeled by consumers as energy-saving and environmentally friendly, and it has become a relatively unique identification feature for FAW Xichai products. In particular, the concept of "U" power originally created by FAW Xichai made the measured fuel consumption of related products much lower than those of other brands, and won a second prize in the National Science and Technology Progress Award and a "market potential prize" for diesel engines. At the operation and management level, FAW Xichai, which has always been known for its efficient management in the industry, has also exerted its high-efficiency management and outstanding performance operations to its “best†level. According to statistics, the personal performance of FAW Xichai is three times the average level of the industry, and the level of corporate set-up management has reached and surpassed the cash level of similar Japanese companies. The title “Managing Xichai†has not come from being “undesirableâ€. .
Responsibility creates a symbiotic
Needless to say, while the engine industry provides power products for the society, it is also inevitably under pressure due to environmental issues. However, the Tongnan production base of FAW Xichai, located in Wuxi’s downtown, was able to thoroughly reverse the world’s traditional perception of the dirty environment in the engine industry through an environmental assessment in Wuxi, which has a very strict environmental protection requirement. A harmonious new chapter in harmonious development with the environment. Obviously, the "symbiosis" concept with the aim of harmonious and common development is an organic part of the core value of FAW Xichai.
Symbiosis is the ultimate goal of Xichai people. The symbiosis of Xichai is a symbiosis with nature, society, and stakeholders. According to the national “Twelfth Five-Year Plan†energy-saving and emission-reduction requirements, FAW Xichai actively adjusted its industrial structure, vigorously developed natural gas products, and promoted new energy strategies. In February this year, FAW Xichai officially launched the Huishan base. During the construction of the new base, FAW Xichai has always adhered to the concept of “creating a green factoryâ€, introduced advanced global equipment, and made many efforts in energy saving and environmental protection. Finally won numerous praises. In addition, Xichai's products are also generally welcomed by users around the world, bringing practical benefits to users and forming a harmonious atmosphere of cooperation inside and outside the company.
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