After more than 20 years of rapid growth, where is the driving force behind the Chinese bus industry, it has been a topic of concern for many companies.
Looking back at history, we will promote the development of the passenger transport industry from the "classification and rating of the types of passenger cars" to the "bus priority" to help the market of the bus industry. We are seeing the impact of macro policies on the industry; from high-end tourism The gradual rise of passenger cars has paid full attention to school buses and new energy buses. We are considering starting from the market segment to expand market space; from the promotion of vehicle safety and fuel economy management to the current wisdom network, we have seen Leading the future market potential by technology... But after all, how many new policies, new subdivided products, and new technologies can give China's bus companies a future market cake is still confusing to all companies about the future prospects of the industry. Question: Either fight for opportunities in the domestic market, expand market share, or only go out and compete on a larger global competition stage.
In the past 10 years, the Chinese bus industry has undeniably achieved considerable results in the export market. In the Middle East, in Asia and Africa, in many third world countries, and in economically underdeveloped areas, the Chinese passenger car industry has entered the market with its cost advantage and scale advantages, such as “destroyedâ€, and the momentum is almost the same. However, not all Chinese bus companies just want to serve as substitutes for used cars in Europe and the United States, and they are satisfied with low-end and middle-end markets. After all, the case that the Chinese motorcycle industry was eventually trapped in the market due to low-end competition is still a case in which to ensure continuous leadership. The Chinese bus companies must go out again and go further.
Europe and the United States are undoubtedly more powerful market targets. From a technical point of view, it is not only the birthplace of the automotive industry but also the cradle of today's advanced technology, and it possesses the world's most advanced vehicle product technology and standards. From the point of view of product access, whether it can meet the highest requirements of the market is Verify that Chinese bus companies have the ability to lead the world's best testing platform.
It must be said that Chinese bus companies are still at a distance from the strict requirements of European and American markets in terms of technical capabilities, quality levels, and customer solution capabilities. Therefore, few Chinese bus companies can enter the high end of Europe and the United States before that. The market, even if it is also thunder and rain, is smaller than the real. On April 2, 2011, whether for Dajinlong or the Chinese bus industry, it was a memorable day. At Xiamen Modern Terminal, 172 high-end bus passengers were officially delivered to Malta, successfully occupying up to 80% of the Maltese local market update rate. With strong data, this order has made the only imagination of the bus industry a reality.
From a different perspective, the bus industry has always been “diminutive†in the entire automotive industry. The annual market share of more than RMB 400 billion has been ignored by the big names in the Chinese automobile industry, but it was born in such an industry. The most influential independent brand enterprises in the international market, who dared to compete with Mercedes-Benz and Volvo on the same stage and ultimately won, had to arouse people’s attention. After all, it is not easy for Chinese cars to stand up in Europe. .
Dajinlong's successful case gives a reference to the Chinese bus industry and even the entire automotive industry: identifying its own advantages and emphasizing strategic development.
To identify their own advantages, in fact, there are many common in the Chinese bus industry. For example, through the long-term market competition, the quality of Chinese passenger car's product quality has been verified in the market, and there is a possibility of winning in terminal feedback and decision-making speed. Through efficient sizing and global integration of its own supply chain, Chinese bus companies are fully capable of competing with “European and American powers†​​in terms of product development speed and delivery efficiency, and through the flexible production rhythm, they truly reflect the manufacturing of Chinese passenger cars. Advantage.
Emphasizing strategic development requires enterprises to dare to support and invest in the market in the early stage of entering the market, so as to ensure the priority of service guarantee, market judgment and advancement of product reserves, and effective construction of channel network and talent system. This also requires companies to endure loneliness, because in the early stages of entry into the high-end market, there is often a large investment, a small return, a large number of product bottlenecks and technical obstacles, and even if this is done, it may be for a long time no one Thanks.
However, for the sake of longer-term development, companies with aspirations such as Dajinlong must do it. On the one hand, the future competition in domestic and international markets will inevitably become increasingly fierce. Chinese bus companies must make early preparations to either defend the domestic market or expand overseas markets; on the other hand, if they can truly meet the high-end markets in Europe and America It is required that the improvement of Chinese bus companies can better meet customer needs in the future and become an outstanding supplier in the eyes of customers.
Looking back at history, we will promote the development of the passenger transport industry from the "classification and rating of the types of passenger cars" to the "bus priority" to help the market of the bus industry. We are seeing the impact of macro policies on the industry; from high-end tourism The gradual rise of passenger cars has paid full attention to school buses and new energy buses. We are considering starting from the market segment to expand market space; from the promotion of vehicle safety and fuel economy management to the current wisdom network, we have seen Leading the future market potential by technology... But after all, how many new policies, new subdivided products, and new technologies can give China's bus companies a future market cake is still confusing to all companies about the future prospects of the industry. Question: Either fight for opportunities in the domestic market, expand market share, or only go out and compete on a larger global competition stage.
In the past 10 years, the Chinese bus industry has undeniably achieved considerable results in the export market. In the Middle East, in Asia and Africa, in many third world countries, and in economically underdeveloped areas, the Chinese passenger car industry has entered the market with its cost advantage and scale advantages, such as “destroyedâ€, and the momentum is almost the same. However, not all Chinese bus companies just want to serve as substitutes for used cars in Europe and the United States, and they are satisfied with low-end and middle-end markets. After all, the case that the Chinese motorcycle industry was eventually trapped in the market due to low-end competition is still a case in which to ensure continuous leadership. The Chinese bus companies must go out again and go further.
Europe and the United States are undoubtedly more powerful market targets. From a technical point of view, it is not only the birthplace of the automotive industry but also the cradle of today's advanced technology, and it possesses the world's most advanced vehicle product technology and standards. From the point of view of product access, whether it can meet the highest requirements of the market is Verify that Chinese bus companies have the ability to lead the world's best testing platform.
It must be said that Chinese bus companies are still at a distance from the strict requirements of European and American markets in terms of technical capabilities, quality levels, and customer solution capabilities. Therefore, few Chinese bus companies can enter the high end of Europe and the United States before that. The market, even if it is also thunder and rain, is smaller than the real. On April 2, 2011, whether for Dajinlong or the Chinese bus industry, it was a memorable day. At Xiamen Modern Terminal, 172 high-end bus passengers were officially delivered to Malta, successfully occupying up to 80% of the Maltese local market update rate. With strong data, this order has made the only imagination of the bus industry a reality.
From a different perspective, the bus industry has always been “diminutive†in the entire automotive industry. The annual market share of more than RMB 400 billion has been ignored by the big names in the Chinese automobile industry, but it was born in such an industry. The most influential independent brand enterprises in the international market, who dared to compete with Mercedes-Benz and Volvo on the same stage and ultimately won, had to arouse people’s attention. After all, it is not easy for Chinese cars to stand up in Europe. .
Dajinlong's successful case gives a reference to the Chinese bus industry and even the entire automotive industry: identifying its own advantages and emphasizing strategic development.
To identify their own advantages, in fact, there are many common in the Chinese bus industry. For example, through the long-term market competition, the quality of Chinese passenger car's product quality has been verified in the market, and there is a possibility of winning in terminal feedback and decision-making speed. Through efficient sizing and global integration of its own supply chain, Chinese bus companies are fully capable of competing with “European and American powers†​​in terms of product development speed and delivery efficiency, and through the flexible production rhythm, they truly reflect the manufacturing of Chinese passenger cars. Advantage.
Emphasizing strategic development requires enterprises to dare to support and invest in the market in the early stage of entering the market, so as to ensure the priority of service guarantee, market judgment and advancement of product reserves, and effective construction of channel network and talent system. This also requires companies to endure loneliness, because in the early stages of entry into the high-end market, there is often a large investment, a small return, a large number of product bottlenecks and technical obstacles, and even if this is done, it may be for a long time no one Thanks.
However, for the sake of longer-term development, companies with aspirations such as Dajinlong must do it. On the one hand, the future competition in domestic and international markets will inevitably become increasingly fierce. Chinese bus companies must make early preparations to either defend the domestic market or expand overseas markets; on the other hand, if they can truly meet the high-end markets in Europe and America It is required that the improvement of Chinese bus companies can better meet customer needs in the future and become an outstanding supplier in the eyes of customers.
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