Changhe Automobile announced last week that micro-vehicle sales have already achieved an excess of 150,000 targets ahead of schedule. Changhe Automobile executives stated that this marks a phased achievement of the “Three-year Rejuvenation†implemented by Changhe, and will accelerate after joining Chang’an in the future. Rejuvenation. The reporter learned that Changhe has already established a mid- and long-term strategic plan that includes production capacity, sales volume, and new cars. The target is to occupy 20 percent of sales in the new Changan Automobile Group. The new car will also be accelerated in the market, including the next year. There are 7 new cars on the market.
New target production and sales of 900,000 vehicles
The responsible person of the Changhe Automobile Market Department stated that the highest gradient sales target set at the beginning of the year was 140,000 vehicles. In August this year, due to the market's hot-selling timely adjustment strategy, an annual sales target of 150,000 vehicles was exceeded. "As of December 20th, Changhe Automobile sales exceeded 151,888 units, an increase of 48.76% year-on-year, which was higher than the average growth rate of domestic vehicles. This was especially the case when the Big Dipper Automobiles Co., Ltd. began to sell and sell 10,000 vehicles in November," said Zhou Shining, general manager of Changhe Automobile. The success of the “Three-year Rejuvenation Plan†started. Changhe will realize production and sales of 200,000 vehicles and business losses in the next year. It will reach 260,000 units in the following year. It will initially establish the special status of “China's small-displacement automobile manufacturing expertsâ€.
Changhe Beidou Star
"On the basis of the three-year rehabilitation plan, Changhe will accelerate the pace of recovery after joining the new Chang'an, and we have also defined the overall goal of 'a five-year leap and a nine-year leap.'" Zhou Shining's industrialization of the military-to-civil automobile industry The “Development Road†seminar stated that this plan is described by numbers. By 2013, it will strive to sell 350,000 vehicles and 300,000 engines. The main business income will be 12 billion yuan; in 2017, the total vehicle sales will be 630,000. The number of engines produced is 450,000 units, and the main business income is 25 billion yuan. By 2020, the total vehicle sales will reach 900,000 units. The main business revenue will reach 35 billion yuan, and the vehicle market share will increase to about 4.5%. This indicates that in the next ten years, Changhe will achieve a six-fold increase in sales, and will occupy about 20% of the new Changan's total sales of 5 million vehicles in 2020.
7 models will be listed next year
In the most concerned product development plan, the reporter was informed that Changhe will completely change its previous slow strategy, will increase new product development efforts and continue to increase product varieties, of which about 7 models will be listed next year. It is understood that in terms of cars, next year will be based on the existing Big Dipper, Aideer and Liana cars. In the first quarter and the third quarter of next year, the Big Dipper e+ and Liana renewal vehicles will be launched; in addition, the Big Dipper and Adil will change their K12B and K10B engines. Cars will also be introduced to the market one after another. The Suzuki global new strategic model, Splash, which is attracting attention, will be launched in volume production in October next year.
Changhe Freda src="http://i.bosscdn.com/blog/20/09/12/2815741701.jpg" border=0>
Changhe Freda
In the development of cross-type passenger vehicles and trucks, the company will launch Ferradida Extended and Furida Extended and Extended models in the coming years. It is reported that Freda's retrofit K12B and K10B engine modification and development have also been fully started; and the newly developed widebody micro-customer --- Changhe No. 6 is on schedule and will be introduced to the market in May 2012; The commercial vehicles and the langdijiabi cars will be put into mass production in August 2010 and August 2013 respectively; at the same time, the development of new passenger cars and small SUVs will be promoted.
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