More and more customers are buying parts for "Made in China"
Zhou Liang, an exhibitor from Zhejiang Sanlux Rubber Co., Ltd., told reporters: “We have received representatives of 30 to 40 customers every day at the booth. The visiting people are eager to do business with us. We accidentally encountered many new customers. This will greatly promote our efforts to open up new markets."
Zhang Minghua, an external manager of Yingli Group (headquartered in Liaoyuan City, Jilin Province), said: “We reserved the booth at the China International Exhibition Center, and the organizing committee of the exhibition arranged us at the National Agricultural Exhibition Center. At the beginning, we were very disappointed. Being angry! To tell the truth, we are disheartened to exhibit."
"What's the result?"
After listening to the reporter’s question, he smiled: “The results were beyond our expectation. The number of visiting customers was more than a day. We received representatives from more than 300 customers. Now, we no longer feel disappointed. ."
Zhao Man, a representative of Texas Instruments (Shanghai) Co., Ltd., said: “There are many professionals who are very interested in our business and products. We receive more than 80 visiting professionals every day. It is worth mentioning that there is a foreign company We will change our purchase channels from other places in foreign countries to ours and we are willing to sell our products to all parts of the world."
Li Li, Assistant to General Manager of Sichuan Sunshine Machinery Group Co., Ltd., Li Wei, Marketing Director of Wenzhou Huarun Motor Co., Ltd., Chen Feng, Deputy Manager of Marketing Co., Ltd. of Wuhu Shengli Brake Co., Ltd., and Chen Qiang, the representative of Shanghai Yibenma Filter Co., Ltd. Representatives of Shanghai Steel Chi Enterprise Development Co., Ltd., Sheng Ming, Market General Co., Ltd. Fan Jiabo of Alfredo Alcoa (Shanghai) Co., Ltd., Xu Yunfu, the representative of Ningbo Ichiai Spark Plug Co., Ltd., and Fan Zhihai, the representative of Shuntong Clutch Co., Ltd., are all in the same place. The reporter expressed this kind of meaning: "We participated in this exhibition, received a large number of customer representatives and received satisfactory results."
The market space for "China-made" components extends from developing countries to developed countries
Chen Feng, deputy manager of marketing company of Wuhu Shengli Brake Co., Ltd., said: “There are a lot of foreign businessmen who talk to us about our company's booth. There are representatives from some developed countries' customers. Unfortunately, we didn’t expect this to happen. We did not prepare foreign materials and did not bring translations to the exhibition venue, which caused great difficulties for us to negotiate with foreign companies. A representative of a customer from Korea came to our company booth with an interpreter, and we had a lot of discussions with us. Negotiations required us to send a person to a company established in Weifang City, Shandong Province, on June 20 to further discuss cooperation matters."
“Foreigners who came to negotiate business with us accounted for 30% of all visitors. Foreign investors visited include Saudi Arabia, UAE and other developing countries, as well as developed countries such as the United States, South Korea and Japan. Among them, the most visited US customers What is particularly gratifying is that visiting foreign guests include representatives from auto parts distribution companies and auto maintenance companies, as well as representatives from host manufacturers, and US host manufacturers pay special attention to the technology development capabilities, production capabilities, and products of component suppliers. The quality and supply capacity are not afraid of high product prices.The mainframe supporting market is our main direction.We are fully capable of meeting the requirements of American mainframe manufacturers.The customers in the Middle East need cheap and good products, but the demand is not large." Zhang Minghua, an external manager of the group company, has a good plan.
Xu Yunfu, an exhibitor of Ningbo Aiqiai Spark Plug Co., Ltd., said: “Foreigners visiting China account for 70% of all visitors. These foreigners have Middle East and Europe and the United States. Our philosophy is: To do it, do the best. Therefore, our market positioning is very high. We only develop the markets of developed countries in foreign countries, and generally do not open markets in underdeveloped countries."
Sheng Ming, a representative of Shanghai Steel Chi Enterprise Development Co., Ltd., was shocked again and again: “Foreigners who visit China account for 40% of all visitors. These foreign companies are both in the Middle East, some developing countries in Southeast Asia, and some developed countries in Europe. The biggest feeling of participating in this exhibition is that in the past, the customers of some developed countries in Europe and the United States and Japan were very proud and disregarded the parts made of 'China'. Now, this situation has changed a lot. They began to pay attention to 'Chinese made' parts."
Zhao Man, an exhibitor from Texas Instruments (Shanghai) Co., Ltd., told reporters: “Our company is famous in foreign countries. Some representatives of customers in developed countries such as the United States, South Korea and Japan come here to express their willingness to purchase our products.â€
Sichuan Sunshine Machinery Group Co., Ltd. now sells crankshaft and connecting rod accessories for racing engines to the US market. Li Li, general manager assistant of the company, said: “There are many customers in the Middle East to request us to provide products. There are many Japanese cars and European cars in the Middle East, and developing the necessary accessories requires us to make another effort. As long as there is a market, we will do it. ."
Wen Li, Marketing Director of Wenzhou Huarun Motor Co., Ltd. told reporters: “Our products are sold to countries and regions such as the United States, South America, the Middle East, and Europe. Among them, 50% are sold in the US market. At this exhibition The representatives of more than 30 foreign customers went to our company booth and discussed business with us, which exceeded our expectation.Australian customer representatives and Colombian customer representatives who came to the booth to discuss business with us have rushed to our company. â€
The reporter asked: "What strategic ideas do you have in developing foreign markets?"
Li Wei replied: "If the parts and components companies do not occupy the market in the United States, they cannot become truly export-oriented companies. In the future, we will further develop the US market."
Wang Jinwu, manager of the company’s Shanghai office, added: “We also have to attack Germany’s mainframe supporting market. Once we have taken over the mainframe supporting market in Germany, we will be able to balance the mainframe market and the automotive repair market in the world.â€
The domestic market is developing rapidly
Li Yu believes that: "The growing prosperity of the domestic auto market will inevitably lead to an increasingly prosperous parts market. Therefore, the growing domestic market is also increasingly important. Today, the auto parts market in Europe, America and Japan is China's auto parts market will be tomorrow. We have opened up foreign markets and it is easy to open up the domestic market."
He said: “The number of domestic customers who come to our company’s booth to talk to us is increasing day by day. Our domestic customers who have talked about business with us are mainly representatives of parts and components distribution companies and car maintenance companies, as well as representatives from host companies. We will vigorously open up the domestic market while opening up foreign markets."
Sichuan Sunshine Machinery Group Co., Ltd. has established a joint venture with Chang'an Automobile Group Co., Ltd. to establish Chongqing Shanrui Auto Parts Co., Ltd. to produce crankshafts and camshafts for the "Chang'an Star"; it has also started to develop and produce engines for another domestic automobile manufacturer. Crankshaft. Li Li, general manager assistant of the company, looked very happy: “In the past few days, representatives of many new customers in China have come to our company booth to express our cooperation with us. We feel that the domestic market is getting hotter. We are willing to use our production. The rich experience accumulated in the process of racing engine crankshaft and connecting rod fittings serves more domestic engine companies and vehicle companies."
“The visiting domestic customers account for 60% of all visitors. We believe that domestic customers will increase rapidly. We will gradually expand the domestic market while consolidating foreign markets,†said Fan Zhihai, an exhibitor of Shuntong Clutch Co., Ltd.
Fan Jiabo, a market specialist at Alpha-Aluminium (Shanghai) Co., Ltd., told reporters: “The visiting domestic customer representatives put forward a number of low-level personalization requirements. The personalization requirements of domestic customers are bound to become higher and higher. The speed of replacement of the entire vehicle has increased, and parts and components companies must adapt to this trend and continue to introduce new products and technologies."
According to Zhang Minghua, an external manager of Yingli Group, “The visiting domestic customer representatives accounted for 70% of all visitors. We feel that the domestic parts and components market is growing faster. We will seize the opportunity to increase the development of the domestic market. ."
Chinese parts manufacturers must actively and steadily develop the market
Obviously, the representatives of those exhibiting component manufacturers have described the new trends exhibited from different perspectives: The market space for “China-made†components is getting bigger and bigger.
For Chinese auto parts manufacturers, this trend is undoubtedly very welcome.
It is worth noting that the reality is that it is not an easy task to grasp this gratifying trend, and it requires active and steady attitudes and actions.
Although many customers at home and abroad favor "China-made" parts and components, the needs of various customers are different. Chinese auto parts manufacturers should well study the different needs of different customers and put their efforts in meeting the different needs of different customers. Only in this way can we grasp gratifying trends and expand market space.
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