·The General Administration of Industry and Commerce renewed the anti-monopoly new policy

Along with the recent anti-monopoly boom in the automotive industry, another new policy for dealers was introduced. Last Friday, the State Administration for Industry and Commerce issued an announcement announcing that it will stop the implementation of the record of the general dealers and authorized dealers of automobile brands, and will allow single stores to sell multiple brand models.
The announcement pointed out that since October 1st, the implementation of the record of the automobile dealers and authorized dealers of automobile brands has ceased, and since August 20, the filing materials submitted by the automobile suppliers will no longer be accepted. After the implementation of the record is stopped, the automobile dealers (including the general dealers) engaged in the sales of automobile brands shall uniformly register the business license business scope as “automobile sales”, and have previously registered as “××brand automobile sales” and may apply for change registration as “ car sales".
In the near future, the price supervision and inspection of the National Development and Reform Commission and the Anti-Monopoly Bureau launched an investigation into the automotive industry, which led to the reduction of prices of various products by Mercedes-Benz, Audi and Jaguar Land Rover. This week, in addition to the surprise investigation of Mercedes-Benz, or will issue a ticket to Audi and Chrysler. The General Administration of Industry and Commerce allows dealers to sell multi-brand models, which is also intended to break a single source of supply and weaken the strong position of manufacturers. However, the effect that this policy can produce is generally not favored by the industry.
Yan Jinghui, deputy general manager of Asia City, said that because the New Deal canceled the "franchise" reporting procedure, it became a "general" registration, which forced the "automobile brand sales management measures" to be revised. This is good news for the dealer group, which facilitates the latter's integration of existing resources. In addition, this has also relaxed the qualification requirements for non-standard cars and secondary outlets. However, the current "sales management measures" requirements for brand authorization still exist, and manufacturers have absolute control over resources. In the absence of changes in supply and demand, dealers still have to obey the manufacturers, and it is not possible to sell multiple brands in one store.
The general manager of a Dongfeng dealer said that the New Deal only expressed the state's anti-monopoly attitude, will not affect the status of the manufacturers, dealers will still be in absolute weakness, so they do not dare to sell other brands. Moreover, as far as Dongfeng Group is concerned, each brand is divided into independent sales departments, which makes it even more impossible for two brands to sell together. In this regard, the reporter also interviewed a number of car owners, they all said that the New Deal will not affect the dealers' development plan, and the requirements for dealers have not changed.

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