On August 7, BMW (China) officially announced that since August 11, the wholesale price of original parts and components, including more than 2,000 products including body, compressor, generator, battery and brake disc, has been lowered. The average reduction is 20%, in which the body parts are lowered by 45%, the generator is lowered by 40%, the battery is lowered by 25%, and the brake disc is lowered by 20%. People have noticed that recently, when Audi, Mercedes-Benz and other "small partners" were caught in the storm of anti-monopoly investigation, BMW is in the "eye of the storm", relatively maintaining a rare calm.
On August 7th, the news released by BMW (China) seems to give a certain explanation: For many years, BMW has always been committed to introducing advanced after-sales service concepts into the domestic market, fulfilling the promises of “high efficiency, transparency and careâ€. At the same time, as a high-end automobile manufacturer committed to achieving long-term sustainable development in China, BMW has always attached great importance to and actively maintained active communication with relevant departments such as the National Development and Reform Commission, with a view to jointly promoting the healthy and orderly development of the Chinese automotive after-sales service market.
In fact, in the daily car-raising and car-training sessions, the surveys given by different media are the most practical and most generous in high-end cars, just like the actual feelings of consumers.
At the same time, BMW (China) also made a statement. Recently, the National Development and Reform Commission's Price Supervision and Inspection and Anti-Monopoly Bureau expressed great concern about the problems in the auto industry and after-sales service. In response, BMW closely followed and responded positively, and made efforts to reduce the wholesale price of original parts and parts and promote the circulation of parts. In the first seven months of this year, BMW has cut the wholesale price of more than 3,300 original parts and components by an average of 15%, of which 108 products are lowered by 20%-50%, including some engine parts are reduced by 50%, and some electrical products are lowered by 30%. %, part of the spray gun is lowered by 20%. At the same time, BMW lowered the wholesale price of a number of flagship products and introduced a variety of customer preferences. For example, a preferential policy is set for the wholesale price of the BMW 6 Series four-door coupe, with a maximum discount of 6.6%.
In addition, BMW has always encouraged authorized dealers to supply original parts to independent repair shops in terms of the flowability of parts. BMW dealers have established dealer parts stores in the auto parts city of Guangzhou and Hangzhou to facilitate the purchase of original parts by independent repair shops, thus providing more channels for customers to repair vehicles. Similar parts stores will continue to open in major cities such as Beijing and Shanghai.
Finally, BMW (China) said that in the future, BMW will continue to optimize parts wholesale prices and after-sales service systems to better enhance customer satisfaction.
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