Synchronous decline in accessories and vehicle prices becomes an inevitable trend


At the inaugural Jinhua International Auto Show, which was recently opened, the reporter saw that the auto show scene was crowded with people. Jinhua’s enthusiasm for car purchases seemed to be somewhat beyond the expectations of car dealers. The "sudden attack" by car dealers, such as price cuts and sweeps, also brought a lot of surprises to consumers.

In today's auto market where all eyes are on vehicle price reduction and accessories float, a news on the auto show yesterday attracted a lot of attention from consumers: gasoline filter assembly and oil filter of LS, Deli, and R&F. The assembly and front brake discs were again significantly reduced in price, falling by 30.19% to 79.29%.

"Affordable, unrepairable" is indeed an indisputable fact for Chinese car owners. However, the current market situation is not what consumers expect. The street is full of information on vehicle price cuts. Only auto parts rarely have price cuts. Since May of this year, parts prices have already begun to show signs.

According to statistics, the increase in imports of accessories in the 10% to 20%, of which Nissan parts average increase in 15% to 20%, individual varieties rose more than 30%, and domestic pieces of the increase is also 5% to 10%, as rare pieces The increase was nearly 30%. After entering June and July, the price of auto parts continued to rise. For example, Jetta’s spare parts for oil, starter motors, and water pumps have risen by several yuan to several tens of yuan from three years ago. The 1176 kinds of accessories prices are all raised in recent years has never been a thing. Why did the price of whole vehicles drop sharply and the price of spare parts rose? According to industry analysis, there are many factors that affect the price of auto parts, such as the manufacturer's production scale and product life cycle, the price trend of non-ferrous metals, changes in the exchange rate of international currency markets, and the factors of manufacturers. The main cause of this phenomenon, which professionals and consumers agree with, is that manufacturers want to make up for the losses caused by the substantial decline in vehicle profits. In fact, aftermarket auto sales are much higher than selling a car. Once the price has risen, it will be a long process and it will not be restored as it was two or three months ago.

Parts manufacturers also have their own arguments. China's spare parts companies have seen "scattered, chaotic, and bad", and domestic vehicle manufacturers have artificially created non-technical obstacles. The domestic parts manufacturers seem to have been overwhelmed. One of the magic weapons to reduce the cost of the parts and components industry is to form a large-scale economic scale. However, the fragmented supporting market has caused the parts and components companies to become bigger and stronger. When the vehicle market is profitable, it can still conceal the structural defects of the parts and components industry. However, when the entire vehicle market is in a fiercely competitive period, as it is now, the pressure of squeezed profit moisture is transmitted to the parts and components companies, and the innate structural problems At the beginning of the exposing --- --- China's auto parts companies have not yet formed a large-scale cost advantage; coupled with the irrational product structure, many parts and components companies serious excess production capacity, a large number of idle assets, increased fixed costs.

In the face of this situation, relevant experts have warned the parts manufacturers: The simultaneous decline in parts prices and vehicle prices will become an irreversible trend in the market. At present, there are also a couple of companies that are already "treating" the "fatal injury" in the accessories market. For example, Hainan Mazda lowered the price of more than 200 commonly used accessories for its models, such as Formosa, Prima, etc. Prior to this, Chery and Nanjing Fiat announced earlier this year that their spare parts prices will be significantly reduced. The most eye-catching is Southeast Motor. According to insiders from Southeast Automotive, the price reduction of the accessories is not a simple price cut, but Southeast Motors has quietly completed the full adjustment of parts and components and costs, and fully utilized the complete supporting system and supporting facilities of the Southeast Motor City, which is known as the “Southeast Model” in the industry. The advantage of cost is to maximize the interests of consumers in the first place.

As a consumer, it is natural that we hope that 2004 will become a year of “price reduction for the whole vehicle” and it will also become a year of diving for auto parts prices.

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