On May 26th, “Like Chinese Brands†– 2017 China Brand Summit Forum was held in Beijing. The guests exchanged and shared new trends, new ideas and new experiences in China's brand building. The forum released the TOP100 list of Chinese brands. The participating brands covered various industries such as automobile manufacturing, food and beverage, and financial services. In the end, China National Heavy Duty Truck won the 29th list of the top 100.
At 2 pm, a feast hosted by Xinhuanet was held in Beijing Tangla Yaxiu Hotel. Wang Jinfu, vice president of Xinhuanet, delivered a speech on behalf of the organizer. Zhang Guohua, president of China Advertising Association, and Zhou Hongning, leader of industrial brand cultivation expert group of Ministry of Industry and Information Technology, Ministry of Commerce Han Jiaping, director of the Credit Rating and Certification Center, attended the event and delivered a keynote speech. Some corporate guests shared the brand story, and the corporate guests who won the top 100 brands participated in the event and witnessed the release of the top 100 Chinese brands.
With the approval of the State Council, since May 2017, the annual “Made in China†has been established on May 10, which further demonstrates the leading role of brand building in promoting China's economic and social development and reflects the expectations of the whole society for Chinese brands.
A brand is an intangible asset, a passport for companies to go global, and a business card that displays the image of the country. At the forum, Wang Jinfu pointed out that 20% of the world's well-known brands occupy 80% of the market share, and the world's economic powers compete to seize the commanding heights of brand building. Today's top 100 brand companies have become the spokesperson of China's manufacturing transformation to China, and become China's spokesperson from the economic power to the economic power.
Zhou Hongning pointed out that it is a good idea for Chinese brands to praise Chinese good brands because they are leading and characterizing the image and level of Chinese brands. As the world's second largest economy, China needs such a company that stands at the peak of its brand to change its perspective. It also needs a large and high-quality brand group to jointly present the image of Chinese brands, and hopes to establish a group of outstanding enterprises. We will use our confidence to enhance our international competitiveness and turn them into a brand group that is not only praised by the Chinese but also praised by the whole world.
China National Heavy Duty Truck's achievement in the top 29 Chinese brands was not achieved overnight. On the road of brand building, China National Heavy Duty Truck never stopped. Ma Chunji, chairman and party secretary of China National Heavy Duty Truck Group, said: "Brand is culture, culture is the foundation of national heritage, and the essence of enterprise management. Implementing brand strategy is the only way to revitalize the national automobile industry and realize the dream of a car to strengthen the country."
The road of branding, the road to enrich the development of enterprises.
From the successful trial of the first heavy-duty vehicle "Yellow River" in 1960, it gave the glory of the road of China National Heavy Duty Truck brand. In 1983, the introduction of the Austrian Steyr 91 series heavy-duty vehicle manufacturing technology, after more than 20 years "Steyr" became synonymous with heavy trucks in China, and then reorganized in 2001. China National Heavy Duty Truck Co., Ltd. regards brand building as an important part of its development strategy. While fully creating the brand of "China National Heavy Duty Truck" Group, It has successively launched famous heavy truck product brands such as Steyr King, HOWO and Golden Prince, and has made brilliant achievements in the history of China's heavy-duty vehicles.
In the market segment, Haoka, Haohao, Haoyun, Haojun, Huanghe Marshal and other brand products have also played an important role.
In the international market, China National Heavy Duty Truck SINOTRUK brand enjoys a high reputation and has completed trademark registration in more than 70 countries and regions around the world. In 2006, it was jointly awarded by the United Nations Development Program and the World Productivity Science Alliance as “China's Top Ten Annual Brands in the World Market†and “China's Top Ten World Influence Brandsâ€.
With the precipitation and refinement of China's heavy truck brand building road experience, China National Heavy Duty Truck Group officially released its brand strategy at the 2014 business conference. Based on the full analysis and research of the future development path, China National Heavy Duty Truck Co., Ltd. made the decision of multi-brand strategy development: to participate in the competition of commercial vehicles in the world, to participate in the competition of multiple market segments, and to maintain and develop large-scale operations. In the format, it is necessary to take a multi-brand development strategy.
According to the interpretation of the brand strategy, all products of China National Heavy Duty Truck Group will be included under the four brands of SITRAK brand, HOWO brand, HOHAN brand and Steyr brand. Each brand corresponds to a different logo, reflecting different brand positioning and defining different brand personalities. These brands are highly concise for the quality and market positioning of China National Heavy Duty Truck Co., Ltd., not only the needs of corporate brand development, but also shoulder the responsibility of establishing and developing national brands.
Today, China National Heavy Duty Truck Co., Ltd. has obtained the top 29 Chinese brands, which is the recognition of the market for the comprehensive quality of the company. Stand at a new starting point, start a new itinerary and achieve a new leap. In the next step, China National Heavy Duty Truck will not stop the national brand, and the nationality is the world. China National Heavy Duty Truck is striving to create products with world competitiveness and to enter the goal of becoming a world-renowned enterprise.
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