China's construction machinery companies to seize the overseas market is the last word

Construction machinery is a technology, capital, labor-intensive industry. With the rapid growth of China's economy, the construction of a large number of government projects, the construction of small cities and towns, the maintenance of daily ecological environment, and the rise of civil engineering have brought opportunities for the development of domestic construction machinery.

According to Yang Baode, deputy secretary-general of the Construction Machinery Association, during the “12th Five-Year Plan” period, the annual growth rate of the construction machinery industry in China will reach 17%, and the sales of construction machinery will account for approximately 1.5% to 2.5% of the national fixed-asset investment. Exports will be another powerful engine that will drive the growth of the construction machinery industry.

At the same time, there are related construction machinery companies with a long-term perspective, not only actively attacking the mainland market, but also do not relax the road to overseas construction machinery market. Construction machinery enterprises can seize the year of expanding domestic demand in 2011, not only targeting the domestic market, but also the foreign market.

XGMA: Preemptively taking over the market XGMA International Trading Co., Ltd. is currently entering the construction machinery market in Thailand. The goal is to replace some of the Japanese-owned brands of second-hand construction machinery.

It is understood that the situation in Thailand has gradually become stable. In 2011, as the exchange rate of the Thai baht continued to appreciate, it will obviously import machinery for investing in large-scale infrastructure projects in the country and improve Thailand’s competitiveness. 2011 will be the golden year for entering the Thai market.

In fact, XGMA aimed at a 5% share of the second-hand market of Thai construction machinery from last year. In Thailand, the number of new vehicles sold annually by industrial vehicles is about 3,000 to 4,000. Xiagong International Trade Co., Ltd. hopes to sell 300 to 400 Xiagong industrial vehicles in the next 3 to 4 years. The company plans to seek local dealers for XGMA products in its neighboring countries and regions, including Myanmar, Laos, and Cambodia.

Sany Group: Integrated Finance Takes the Lead In December 8, 2010, Sany Auto Finance opened its business and was established by Sany Group, Hunan Hualing Group and Hunan Trust Co., Ltd., in which Sany Group invested 740 million yuan. 92.5% of the shares.

The newly established Trinity Automotive Finance Company will gradually integrate all of Sany Group's financial business, and its financial products and services will infiltrate into every link of Sany Group's industrial chain and value chain.

In fact, many international construction machinery companies have their own financial companies, such as Caterpillar, Manitowoc, Terex, and Komatsu construction machinery companies. The capital chain is an innovative source of business development. Developing financial services is conducive to embark on an international development path. The financial leasing business is the main way for large construction machinery companies to develop financial services.

Zoomlion: Going Public on the Road to Listed Exports Zoomlion was listed on the Shenzhen Stock Exchange in 2000. Its annual R&D expenditure has accounted for more than 5% of annual sales revenue, generating more than 300 new technologies and products annually. . Recently, with the completion of a series of price stabilization actions, Zoomlion recently issued an announcement stating that the H-share financing that lasted several months had been “perfectly closed”, raising a total of approximately HK$15 billion, becoming the global engineering machinery industry from 1998 to the present day. The largest financing.

As we all know, the listing is for better public offerings for the development of enterprises. Industry insiders analysis that the progress in the development of the international market will be the key to determine whether the domestic construction machinery companies can achieve more than expected growth in the next few years.

Zhong Jianxin, Chairman and CEO of Zoomlion Zhan Chunxin proposed the next-step development goal of “Sword refers to 100 billion sales revenue”, providing investors with sufficient reasons to pay attention to Hunan Construction Machinery. According to him, the company will use H-share financing as an opportunity to open up overseas financing and market expansion channels. At the same time, leveraging overseas mergers and acquisitions and building overseas plants, it will strive to exceed 100 billion yuan in sales revenue in 2015 and enter the world's construction machinery. The top five.

Longgong Forklift: Breakthrough in Output Value In 2010, the sales volume of Forklift Trucks of Longfork Co., Ltd. exceeded 10,000 units, a year-on-year increase of 103%, achieving a historic leap.

With the warming trend of the domestic mechanical engineering industry in the domestic market, the proportion of foreign product agencies has always accounted for a large proportion of the machinery market. The expansion of the Longforklift capital chain and the expansion of the consumer market are also As a matter of urgency, large-scale development can create a chain industry effect, so it is imperative to enter the foreign market.

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