Bayer MaterialScience at the 2007 China International Coatings Show Bayer Waterborne Coatings on China's Environmental Solutions Solution • Widespread application of environmentally friendly waterborne coatings • The theme of “Leading the Way†is reflected in business strategy and customer-focused operations
Shanghai, November 22, 2007 – Waterborne coating materials are expected to be the material of choice for environmentally conscious customers and businesses, and Bayer MaterialScience is ready to support the demand for such materials in China and Asia Pacific. .
The 2007 China International Coatings Show was held in Shanghai from November 21st to 23rd. Bayer MaterialScience's Coatings, Adhesives and Sealants (CAS) business unit demonstrated the latest innovations in coating technology and applications. Great interest in the industry. A special highlight of the company's exhibition area is the advantages of water-based paint technology, and the eye-catching main exhibit is the Audi TT sports car, demonstrating the use of Bayer water-based paint materials on the body.
Dr. Joachim Wolff, President of CAS Business Global, said that in recent years, China's environmental awareness has increased significantly, and the demand for environmentally friendly products and services has also increased dramatically. Dr. Hu said: "Waterborne polyurethane coating materials are materials replacement for traditional coating materials in response to greater environmental responsibility." He explained that waterborne coating materials rely mainly on water as a solvent to disperse coating resins. This significantly reduces the release of volatile organic chemicals (VOCs) in the atmosphere. VOCs are believed to contribute to the formation of greenhouse gases, leading to global warming.
Dr. Hu said: "In line with the Bayer Group's global commitment to 'enlive life with innovative technology', we are determined to provide products and solutions that will enable us to achieve a more sustainable future." Thanks to Bayer's waterborne coatings With outstanding performance, they can be used in a wide range of industries, including the furniture, electrical and electronics and automotive industries.
China is expected to achieve strong growth in demand for waterborne coating materials Daniel Meyer, vice president of coatings business Asia Pacific, said that global demand for waterborne coatings is growing at a rate of 5% per year. Our company is optimistic that China's waterborne coatings market There will be stronger growth.
Mr. Mai said: “We have seen a significant increase in awareness of environmentally friendly systems in China's coatings industry. There is no doubt that China's industry is ready to use the latest available technologies to reduce VOC volatilization. The main source of drive For example, home users now prefer to use water-based paint to decorate their homes, thus avoiding the smell of chemical solvents. In addition, companies, such as companies in the automotive industry, have long-term exposure to paint or adhesives. The company is increasingly turning to environmentally friendly waterborne coatings for the health and safety of workers."
Mr. Mai also said that these technologies have been developed and can serve the paint coating industry in China for nearly a decade under the control of European, weekly and Japanese laws and regulations. “We have skipped the threshold of innovation; this will enhance the growth potential of waterborne, radiation-cured and high-solid systems, and we hope to increase the growth of water-based systems on this basis.â€
Mr. Mai also mentioned trends in global markets such as those in Europe, the US and Japan. In these countries and regions, the government's regulation of VOC emissions is becoming more and more strict. He added that as the Chinese government pays more and more attention to environmental issues, the Chinese coatings industry will be under increasing pressure to move to more environmentally friendly materials.
Another factor behind the appeal of waterborne coating materials is that the material has the ability to compete with traditional coating materials and is even superior in performance to traditional coating materials. He explained: “For example, waterborne polyurethane coating materials have proven to have more permanent adhesion, shorter one-touch drying time, and easier maintenance. Waterborne coating materials are also non-combustible materials, which is in specific industries. Or an important factor in the application of the home."
Expanding production capacity in Shanghai To meet the growing demand for waterborne coatings in China and the region, the CAS business unit is currently expanding capacity at Bayer Shanghai Integrated Base. Mr. Mai said: "We are currently building a new environmentally friendly waterborne polyurethane dispersion production base for coatings and adhesives. The new production facility will have an annual production capacity of 20,000 tons and will be on track in the second quarter of 2008. Put into production."
Earlier this year, the CAS business unit expanded the existing capacity of aromatic polyisocyanate Desmodur® L at the Shanghai site, from 11,500 tons/year to 20,500 tons/year. The CAS business unit has recently expanded the capacity of Desmodur® IL to double capacity to 5,500 tons/year and increase the capacity of Desmodur® N. These capacity expansions enable Bayer MaterialScience to provide reliable and long-term product supply to users in the region and keep pace with market demand growth.
“Leading the Way†– Development Strategy Dr. Hu commented that the capacity expansion of the Bayer Shanghai Integrated Base only reflects one aspect of the CAS business unit’s global commitment to “leading all the wayâ€.
He said: "We have developed innovative technologies in the coatings, adhesives and sealants market, such as soft and self-healing coatings, and even cosmetic raw materials, which have earned a high reputation in the market." He revealed that the CAS business unit has Newly built innovation and business development units, taking the lead in in-depth research on innovative raw materials, products and processes. Current research areas include: medical coatings, printing, paper and printing inks, as well as holographic data media and nano-mixed coatings.
Dr. Hu added that the promise of “leading all the way†also reflects the goal of the business unit to continuously improve the positioning standards of Chinese customers. Dr. Hu said: “In addition to being the first manufacturer in the world to supply key raw materials (such as HDI and polyurethane dispersions) in China, we have also invested heavily in the Shanghai Polymer Research and Development Center (PRDC). Today, our PRDC has a coating formulation. Our production, application and testing facilities, our team of technical experts are also ready to go, helping to develop solutions that meet the needs of our customers.†These technical experts are working with Bayer at the Leverkusen headquarters in Germany, as well as other experts in Pittsburgh, Guangzhou and Japan. Close cooperation.
Bayer MaterialScience is also committed to promoting the development of the local coatings industry in China. In cooperation with the China Europe International Business School (CEIBS), Bayer selected a number of clients and organized a two-week education seminar. Industry experts, experts from academia and Bayer Global are invited to discuss the latest trends in the global coatings industry with local customers and how to improve their business operations. Dr. Hu said: "We want to share our technical know-how and experience with local customers and create a win-win solution to reflect our commitment to the Chinese market. We understand that only by developing the local coatings industry can we achieve long-term success in China. Business success.†Bayer also held a series of other lectures on innovative marketing and environmental protection similar to China Coatings Exhibition at Tsinghua University and Peking University, which are prestigious academic schools.
The water business unit for the Water Cube has been sponsored by the Beijing National Aquatics Center (or Water Cube) to further support its commitment to “leading all the wayâ€. The Water Cube is one of the most styled buildings built for the Beijing Olympics next year.
In order to comply with the government's commitment to the "Green Olympics", Bayer will provide a solvent-free waterborne polyurethane processed from an environmentally friendly coating system. Bayer's materials will also be applied to the entire site of 670 m2, including the innovative space of the Water Cube Bubble Bar. According to the agreement, in addition to raw materials, Bayer will also be responsible for the design and on-site supervision of this project.
In order to further achieve the goal of focusing on customers, Bayer MaterialScience recently released the CAS Chinese version of the website - This website contains comprehensive information on a wide range of coating applications in various industries. In addition, the website also demonstrates Bayer MaterialScience's operational capabilities in regional production, technology development and sales and marketing networks.
“Through this website, we hope to provide more information to our Chinese customers in Chinese more effectively.†Dr. Hu said, “This is another way we are committed to 'leading all the way'.â€
About Bayer MaterialScience:
Bayer MaterialScience is one of the world's largest polymer producers with sales of 10.2 billion euros (continuing) in 2006. Its business scope focuses on the development of high-tech polymer materials and innovative solutions for many areas of daily life. The industries served include: automotive, electronics and electrical, construction and sports and leisure. At the end of 2006, Bayer MaterialScience had 30 production sites and approximately 14,900 employees worldwide. Bayer MaterialScience is part of the Bayer Group.
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