Car "Management Measures" Revision

Ten years after its introduction, the controversial "Implementation Measures for Automobile Brand Sales Management" (hereinafter referred to as the "Administrative Measures") will be revised soon. This means that the "Administrative Measures" issued by the Ministry of Commerce in 2005 will usher in a new round. Adjustments.

Yesterday, the West China City Reader reporter interviewed the relevant person in charge of a number of car dealerships in northeastern Sichuan. For the new "Measures", several responsible persons stated that the automobile industry is bound to develop toward the auto store and an independent after-sales service brand. The introduction of competition ensures the healthy and orderly development of the automobile consumer market. At the same time, there is little impact on the pattern of imported cars in the short term.

Industrial and Commercial Department: Business scope is uniformly registered as automobile sales In the “Administrative Measures” issued by the Ministry of Commerce in 2005, auto companies were given an overly strong market position, and dealers were required to obtain authorization from auto companies before they could register with the industry and commerce authorities. Business qualification, 4S shop can only purchase spare parts from the vehicle company, 4S shop must use the original parts and other maintenance. The fourth chapter of the “Administrative Measures” that was originally used to regulate the behavior of brand distributors has now become an important means for auto companies to control dealers.

However, on October 1, this year, the State Administration for Industry and Commerce stopped the implementation of the relevant registration work for the automobile distributors and authorized dealers of car brands. After stopping the registration work, the automobile dealers engaged in automobile brand sales, including the general distributors, are The relevant regulations for the administration of industrial and commercial registration shall be handled, and the business scope of its business license shall be uniformly registered as "car sales".

For this provision, the reporter interviewed Zhang Yunshan, director of the Suixi Industry and Commerce Bureau of the Industry and Commerce Bureau of Shunqing District, Nanchong City. "Now registered car sales company, its business license will no longer have brand car sales, the scope of business are all unified as car sales, there will be no 4S shop exists, if the car sales company wants to increase other specific business scope, can only be added to The relevant departments apply, and the Trade and Industry Bureau only issued business licenses."

Zhang Yunshan said that after the release of the New Deal, it broke the general dealership system for car sales, and car dealers do not need to purchase goods from the general dealerships, nor do they need to obtain factory authorizations to import vehicles directly from overseas. With the elimination of the brand dealer model, the after-sales service market will be liberalized, and homogenous parts will be encouraged to enter the market to compete. This provides a fertile ground for the development of independent after-sales service brands.

Insiders: The low cost of parallel import car dealers is an advantage. It is understood that in the new regulations of the State Administration for Industry and Commerce, the situation in which 4S stores monopolize the import of cars has been completely broken. In the future, car dealers can bypass the general agent and sell cars imported from abroad directly. This allows vehicles that were previously imported in non-gross distribution channels in the gray zone to appear right in front of consumers.

The reporters visited the car market in Nanchong and found that starting last year, some car dealerships in Nanchong City began to force the import car market. At present, there are already two stores.

"Parallel import car" refers to cars imported by other importers from other countries to China except for domestic general distributors. Among them, the riders are familiar with the "American version" and "Middle East version." ”

According to the person in charge of an import car dealer in Nanchong City, imported cars are sold by automakers using the brand authorization and sales mode of the general dealers. Even many domestic auto brands are sold by overseas car brands. In this model, it is easy to monopolize market resources, implement profitable marketing, and even appear unfair competition.

The person in charge said that the biggest advantage of parallel imported car dealers operating in the form of hypermarkets is that operating costs are lower than those of 4S stores.

First of all, parallel imported car dealers have low costs and small investment. Investors can choose to rent a place for sales as long as they have a certain popularity and relatively convenient transportation. No matter if they are involved in hardware construction, equipment investment or staffing, they are far less than 4S. shop. The second is the price advantage, because parallel imported car dealers do not need large investment, plus they can directly mention cars to automakers, and they will have much less cost.

Imported brands: New regulations parallel imports have an effect on sales The emergence of parallel imported car dealers has implications for the existing 4S stores that have imported cars. Subsequently, the reporter interviewed the relevant responsible persons of the 4S stores in Nanchong City such as BMW, Mercedes Benz and Audi.

“Their prices do have advantages, but we think that there will be little impact on the pattern of imported cars in the short term.” Analyzed relevant person in charge of Nanchong Huaxing Mercedes-Benz 4S Store, the price has a certain influence on 4S stores, “parallel imports ( Also known as "non-regulatory vehicle") is the professional title for ordering imported cars overseas.

Generally refers to goods imported from the country of origin of other importers other than general distributors, which are “parallel” with domestic authorized distribution channels. The general market price of such products is relatively low, which is reflected more in luxury cars. Obvious, but after-sales service needs to be improved. "There will not be much impact in the short term. The future may have a certain impact on our sales. After all, his price and our 4S shop have a lot of discounts."

According to reports, although the current auto sales agent is authorized to cancel the agency, the 4S shop network in the country after the sale is a unified standard and recognition, even after the sale in the future will cancel restrictions. The entry of parallel import car dealers has played a very important role in promoting the development of the automotive industry, especially for consumers to buy cars, giving owners more choices. This is a very good sales channel for authorized car dealers. Added.

The entry of parallel imported car dealers will inevitably lead to changes in the sales model of authorized car dealers. This change may also promote changes in the sales model of authorized dealers of individual cars, or it will promote more 4S stores and car sales. In the form of a business group, each authorized dealer sells vehicles of different brands to each other.

The public doubted that the after-sales service became the biggest problem. The new “Administrative Measures” was revised and promulgated. Many interviewees stated in their interviews that there were shortcomings in the after-sales service. Zhang Yu, a citizen of Nanchong, said that because it is not a model for the Chinese market, these parallel imported cars usually have no after-sales service and no warranty period. Maintenance and repair have to save money for themselves, and if it involves relatively professional problems and breakdowns, comprehensive repair shops and other brands cannot solve it.

"If there is a damaged part, there are no replacement parts in the country. To order from the United States, Germany, etc., the owner will need to wait for a longer period of time. This is also a problem of buying non-regulatory vehicles." It may happen that certain specifications of the US version of the car are different from those of the standard car, and there are difficulties in maintenance, diagnosis, and programming. At the same time, whether non-regulators also enjoy the auto three pack policy?

In Nanchong City, a person responsible for the operation of a parallel car dealership, the current sales of Land Rover, Jaguar and other models in Chengdu also have a company, if the public to buy a car problem, can go to Chengdu for maintenance, routine maintenance.

According to the news of the AQSIQ's official website, the AQSIQ is currently formulating relevant policies and plans to include non-regulatory vehicles in the category of “car three bags”. It is understood that non-regulators and insurance companies have cooperated to carry out "car three packs" service, and there are precedents. PICC and China Pacific Insurance have cooperated with Guangzhou Easy Car Quality Assurance Consulting Services Co., Ltd. to provide nationwide "Car Three Guarantees" services for non-Chinese vehicles that are directly imported and sold.