On July 1, 2016, a salon on "Internet innovation in the traditional industry marketing model" was launched in the conference room of Utopia Technology Co., Ltd. The Salon was sponsored by C2M Business Leaders, the world's first technology supported by IoT, and gathered a large number of decision makers from SMEs to discuss the unlimited possibilities of small and medium-sized enterprises to transform the Internet under the C2M model. High marketing costs? - Big data support for the arrival of information For the manufacturers: "The high cost of Internet transformation" is the same dilemma encountered by all walks of life. In the information explosion and fragmentation today, settled in any one of the third-party e-commerce platform, enterprises should pay for expensive traffic, regardless of these Whether the traffic is an effective traffic, can bring sales conversion. For consumers, the bombing-type e-commerce platform with uneven information, prices and quality, as well as the asymmetric information on the lack of physical experience of goods make the time and cost of purchasing goods rising. In this salon, UBE together with businesses and industry leaders explored the possibility of a new business model for C2M experiential marketing in the Big Data IoT technology model. - Skip expensive traffic operation costs and let the information be communicated directly to consumers in an experiential way. On the one hand, to solve the consumer's source of the product, authenticity, whether counterfeit, high-priced doubt, on the one hand through the small two-dimensional code Set up a direct access to the supply side of the consumer channel, so that manufacturers can accurately reach the consumer information to solve the problem of high cost of Internet transition marketing. Narrow sales channels? - Experience marketing, so that each scene is a sales channel. "Difficult to reach the arrival of product information, product arrival is also difficult." The same is the supply side of the pain. Supermarket shelves charge fees, e-commerce platform, no traffic on the shelves is in vain - "We will try our products as long as there will be a repeat customer", many businesses said, but in the absence of brand, lack of channels, lack of publicity under the premise of how to Let consumers come into contact with the product? At this salon conference, director of West Fortune A & C Gui-song, Chairman of British Untamed Thai Zeng Xiaoying, SME entrepreneurs and industry leaders jointly discussed and answered this question. With the "retrospective online ordering source mode, Scenarios will be more sales, product experience better make the product. "For example, when a consumer has a good experience at a hotel, he will have a great view of the hotel's facilities, the hotel's four-piece suite, the hotel's toilet, the paintings on the walls of the hotel, and so on, all of which may become Interested products, this time the hotel to inform consumers, scan the code you can find the manufacturers, the purchase price direct orders, the consumer will not be very impact? "Participants Xicai Alumni GUI Gui Director Said. This is not a fabricated scenario, but rather, Gui teacher experienced a smart toilet lid supplier and 4-star hotel cooperation case sharing. It can be seen that through the excellent cp-link, a product-by-product traceability technology, combined with this experiential marketing model, on the one hand clear the physical store, experience the channel value of the opinion leaders, on the other hand , Also solved the inventory, middlemen, third-party platform constraints, the implementation of flexible production. The Salon in Sichuan Province, the British Thai Science and Technology Co., Ltd. and all entrepreneurs and industry leaders with the support of the successful, but also caused a fierce reaction from all walks of business, after all, the pyramid-shaped e-commerce industry in China increasingly clear structure of the industry, The bigger the business, the bigger the traffic and the more concentrated the traffic. As the traditional ecosystem of the supply chain moves towards the traditional situation, the traditional and medium-sized and small enterprises are making positive thinking and independent transformation is the only way to go. However, the cp-link The advantages of one product and one yard of codes and forward-looking thinking on the C2M model will also bring more possibilities and opportunities to the enterprises under these difficulties.