In 2007, the national mini-vehicle market suffered “Waterlooâ€. Although sales volume increased by 10% to 1.2 million vehicles in 2006, market share and market share continued to decline. Industry experts said that despite the lack of market growth, micro-vehicles still have sales of more than 1 million vehicles each year. In 2008, the fierce battle for the mini-vehicle market will become even fiercer. However, this round of competition will focus on a new generation of micro-cars by several major companies.
2007 Microcars shrink in suppression
Jia Xinguang, chief analyst of the China Automotive Industry Development Institute, believes that in 2007, the economic vehicle sales were mainly due to the shrinking sales of mini-vehicles. The 0.8-liter displacement product has declined across the board, and the 1.0L to 1.6L product sales growth has been slow. The growth has been mainly concentrated. Above 1.8L, 2.0L and 2.0L.
He said that the change in industrial policy in 2007 was one of the reasons for the shrinkage of mini vehicles. “Beijing has already begun to implement the Euro III standard, requiring vehicles to install OBD devices. Since there is no such technology for self-owned brands, if this device is to be installed, the price will increase, and its price advantage will no longer exist. In addition, environmental protection requirements Standards are bound to become higher and higher, and Euro III standards will be popular in the country. This will be a fatal blow for small cars. It is also expected that companies will adjust their products and change their strategies."
2008 Big Three Group launches battle
In the past, the mini vehicle market has been the leading player in the second-tier companies, and the first-tier companies sang supporting roles. Of the 118 OEMs in China, more than a dozen of them are well-known, but there are only a handful of micro-vehicle manufacturers. Of the manufacturers that produced micro-vehicles four years ago, Changan, Wuling, Hafei, and Changhe have dominated the four major companies. The top three microcars did not belong to the three major groups (FAW, Dongfeng, SAIC) at one time. However, with SAIC jointly acquiring Liuzhou Wuling into the mini vehicle sector, FAW launched its own mini-car FAW Jiabao in Jilin. The rising star “Dongfeng Xiaokang†surpassed the established Changhe with a 5% market share, ranking among the top 4 in China. The three major groups have made efforts to seize market share. In particular, in 2007, SAIC-GM-Wuling continued its rapid growth in the mini-vehicle, which included more than 520,000 micro-commercial vehicles and won the championship of mini-vehicle sales.
Miniature commercial vehicles still have big development space
People in the industry believe that in light of the national conditions and the market environment, the mini vehicle market in 2007 is not satisfactory, but there is still much room for development in China's micro commercial vehicle market. The consumption tax has been adjusted, oil prices are continuing to rise, and small-displacement, low-fuel micro-vehicles can benefit from it. At the same time, for most self-employed people, the practical, preferential micro-facets deserved to be preferred.
Jia Xinguang said that by 2008, with the further development of SAIC-GM-Wuling, 100,000 of Dongfeng Xiaokang's target and FAW Jiabao's redeployment of resources, the strength of the first-line enterprise groups may gradually occupy the mainstream. In order to get rid of disadvantages, Hafei and Changhe, which lack the support of large groups, should move closer to Changan Automobile, another giant in the micro-market, to step up the upgrading of micro-faceted products, strengthen the sales strategy of “channels as kingâ€, and explore a sound sustainable development. The development approach will be the key to the survival and growth of mini vehicle companies in the market.
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